Senior Executive, Marketing

AirAsia; Kuala Lumpur; On-site; MYR 45,000 - 60,000; Full time

Job summary

An international low-cost airline is looking for a Senior Executive, Marketing to manage and execute marketing campaigns across various channels. Candidates should hold a Bachelor's degree and have at least 2 years of marketing experience. Key responsibilities include managing day-to-day tasks, supporting strategic marketing initiatives, and ensuring brand consistency. This role offers a chance to be part of a passionate team and contribute to the growth of the brand, especially in the Central Asia market.

Benefits

Key medical and insurance benefits

Paid time off

Free flights and unlimited discounted flights

Qualifications

• At least 2 years of working experience in marketing.
• Track record of delivering successful campaigns.
• Demonstrable passion for travel.

Responsibilities

• Manage marketing campaigns across digital and offline channels.
• Support development of go-to-market strategies.
• Track and report on KPIs and campaign performance.

Skills

Proficient in English

Creative mindset

Analytical skills

Ability to think strategically

Excellent verbal and written communication

Education

Bachelor’s degree in Business Administration, Marketing, or related discipline

Job description

JOB DESCRIPTION

YOUR ROLE AS A SENIOR EXECUTIVE, MARKETING (CENTRAL ASIA MARKET)

We are looking for a dynamic, travel enthusiast and proactive Senior Executive, Marketing to support the execution of marketing campaigns and day-to-day activities across digital and offline channels. This role is ideal for someone who is passionate about brand building, content creation, and customer engagement, and is eager to grow within a fast‑paced marketing team.

WHAT YOU’LL CHAMPION

• Manage day-to-day tasks such as running marketing and brand campaigns, content scheduling, asset coordination, and event support across stakeholders.
• Support executions on maintaining marketing calendar, budgets, timelines, and external vendors including media agencies and tourism partners.
• Assist in developing and executing go-to-market strategies aligned with company goals and market trends.
• Coordinate and support integrated marketing campaigns across digital, social, CRM, and offline channels.
• To ensure alignment of brand positioning, storytelling, and visual consistency across all touchpoints.
• Working with a team to conduct market research and competitive analysis to identify new opportunities.
• Stay up to date on marketing trends, tools, and consumer behavior.
• Support the marketing team with admin duties, invoicing, and project tracking.
• Using creative/ effective channels to maximize promotional opportunities for airasia in a cost‑efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business.
• Track and report on KPIs, campaign performance, and ROI to optimize effectiveness.

SKILLS REQUIRED

• Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline.
• At least 2 years working experience.
• Proficient in English, written and spoken.
• Proven track record of delivering successful campaigns and measurable business results.
• Ability to think both strategically and tactically in a fast‑paced environment.
• Creative mindset with attention to detail and a growth‑oriented attitude.
• Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams.
• Excellent analytical skills and ability to understand data, campaign performance and business financials.
• Demonstrable passion for travel in general and with Asia in particular.

WHAT YOU’LL ENJOY

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.
• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
• A unique Allstar culture like no other.

OUR HIRING PROCESS

1. Application received
2. Interview(s) and assessment(s)
3. Background check and/or other assessments
4. Offer and negotiation

GET TO KNOW AIRASIA

AirAsia has been the World's Best Low‑Cost Airline for 16 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world‑class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

SEARCH FIRM REPRRESENTATIVES

We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre‑existing agreement in place.

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