Senior Executive, Digital & Outreach Fundraising

The National Cancer Society Of Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

The National Cancer Society of Malaysia (NCSM) is a not-for-profit organization established in 1966 providing education, care and support for people affected by cancer. The role focuses on developing fundraising strategies and expanding digital channels to grow sustainable income through collaborations with influencers and partners.

You will drive income growth via digital marketing, social media, and donor initiatives, while maintaining donor relations and brand integrity.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 3 years of digital marketing, e-commerce experience.
• Proven track record of managing paid digital campaigns and performance tracking.
• Experience engaging influencers, partners, or external stakeholders.
• Strong analytical and performance monitoring capability.
• Commercial mindset with revenue accountability.
• Good communication and stakeholder management skills.
• Proficiency in both Bahasa Melayu and English languages.
• Must be able to liaise with clients who do not primarily communicate in English.

Responsibilities

• Develop and implement fundraising strategies that generate consistent income through digital and avenues (schools, colleges, other NGOs), including one-time and regular giving.
• Grow income through digital marketing, social media, peer-to-peer fundraising, EDM, influencer collaboration, E-Wallet and other relevant platforms.
• Lead digital fundraising campaigns and ensure effective execution and timely delivery of marketing initiatives.
• Monitor and analyze campaign performance, including income growth, conversion rates and cost efficiency.
• Build and maintain strong relationships with donors, influencers and potential supporters to strengthen income growth.
• Develop and implement donor acquisition and engagement strategies to expand and sustain the donor base.
• Collaborate with team members across departments and external partners to identify and execute income growth opportunities.
• Maintain strong working relationships with service providers, digital platforms and external collaborators.
• Represent and uphold the values and brand of NCSM.
• Perform any other duties assigned by Management as and when required.

Skills

Digital marketing

E-commerce

Influencer collaborations

Analytics

Stakeholder management

Communication

Education

Bachelor's degree in marketing, business, communications or related field

Job description

NCSM conducts fundraising across multiple digital and outreach channels. This position works closely with the reporting manager and internal stakeholders to drive income growth through digital marketing, influencer collaborations and donor acquisition initiatives.

The role is responsible for developing new income streams, expanding digital channels, and strengthening sustainable income growth for the organization.

Key responsibilities and accountabilities:

To develop and implement fundraising strategies that generate consistent income through digital and avenues (schools, colleges, other NGOs), including one-time and regular giving.

To grow income through digital marketing, social media, peer-to-peer fundraising, EDM, influencer collaboration, E-Wallet and other relevant platforms.

To lead digital fundraising campaigns and ensure effective execution and timely delivery of marketing initiatives.

To monitor and analyze campaign performance, including income growth, conversion rates and cost efficiency.

To build and maintain strong relationships with donors, influencers and potential supporters to strengthen income growth.

To develop and implement donor acquisition and engagement strategies to expand and sustain the donor base.

To collaborate with team members across departments and external partners to identify and execute income growth opportunities.

To maintain strong working relationships with service providers, digital platforms and external collaborators.

To represent and uphold the values and brand of NCSM.

To perform any other duties assigned by Management as and when required.

Requirement:

Possess minimum of bachelor's degree in marketing, business, communications or related field.

3 years of experience in digital marketing, e-commerce.

Proven track record of managing paid digital campaigns and performance tracking.

Experience engaging influencers, partners, or external stakeholders.

Strong analytical and performance monitoring capability.

Commercial mindset with revenue accountability.

Good communication and stakeholder management skills.

Proficiency in both Bahasa Melayu and English languages.

Must be able to liaise with clients who do not primarily communicate in English.

The National Cancer Society of Malaysia (NCSM) is a not-for-profit organization established in 1966 providing education, care and support services for people affected by cancer. It is the first cancer-related not-for-profit organization in Malaysia that provides an extensive range of cancer services and support to the public.

MISSION STATEMENT

NCSM’s mission is “To ensure that no Malaysian fears cancer by creating an understanding of cancer that leads to prevention and early detection, and by providing the best possible care and support for those affected by cancer. “

MOTTO AND OBJECTIVES

In line with its motto, “Giving Hope. Celebrating Life.” NCSM aims to:

• Educate – To minimise cancer in Malaysia by raising public awareness on the prevention, screening and early detection of cancer through education
• Care – To increase access to cancer services in Malaysia by providing affordable as well as advanced screening and diagnostic facilities
• Support – To empower individuals and those affected with cancer to maintain the highest possible quality of life

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