Senior Executive, Business Development

Sunway Medical Centre; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading healthcare organization in Malaysia is looking for a marketing strategy professional to develop and implement marketing tactics for public and insurance clients. This role involves conducting market analysis, forming partnerships with corporate clients, and serving as a brand ambassador. Candidates should possess a relevant degree and have at least 5 years of experience in sales and marketing within healthcare or takaful insurance, along with strong communication and networking skills.

Qualifications

• Minimum 5 years working experience in sales, marketing & business, preferably in healthcare or takaful insurance.
• Ability to lead a team is desired.
• Excellent command of Bahasa Malaysia and strong cultural awareness of the Malay market.

Responsibilities

• Plan and develop marketing strategies for the Public and Doctors.
• Conduct competitor analysis and price comparison.
• Organise health awareness events and outreach.

Skills

Communication skills

Problem solving

Negotiation skills

Analytical ability

Networking skills

Education

Degree in Business/Marketing/Healthcare

Job description

Plan and develop marketing strategies for the Public, Doctors and Insurance Clients, with a key focus to grow existing and potential Takaful insurance market segment.

Assist in the formulation of packages and pricing of the services offered to potential clientele, ensuring a win-win outcome for all.

Work with different departments in planning and implementing business plans including pricing review and marketing collaterals.

Propose and carry out promotional activities to all clients to generate revenue.

Conduct competitor analysis and price comparison.

Plan and strategize on creating partnership with corporate clients, communities and government bodies including GLCs, associations and hospitals within Klang Valley and throughout Malaysia.

Draft the development of proposals for partnership and collaboration.

Build and Strengthen Customer Channels

Develop and strengthen partnerships with Malay Insurance agencies, associations (e.g., MTA, PPIPBM), GLCs, and community bodies across Malaysia.

Organise and support health awareness events, health talks, and culturally appropriate outreach to enhance Sunway’s brand presence in the Bumiputera market.

Serve as a brand ambassador to promote Sunway Medical Centre’s specialist services, and value-added support tailored for takaful clients.

Market & Competitors Analysis: Gather Market Information and Knowledge of Customers’ Needs.

Develop effective marketing goals and objectives and lead the team.

Weekly updates on marketing activities eg. Scheduled visits and follow up actions (WIP).

To help gather market information so as to keep the Business Development, Branding and Communication teams updated on competitors’ movements and the Company’s position in the market.

Job Requirement

• Possess Degree in Business / Marketing / Healthcare or equivalent.
• Minimum 5 years working experience, especially in driving sales, marketing & business, preferably within healthcare or takaful insurance.
• Good communications, problem solving and negotiation skills.
• A dynamic team player with strong analytical ability.
• Ability to lead a team is desired.
• Strong networking skills and connection especially in GLCs, corporate & government in preferred.
• Excellent command of Bahasa Malaysia and strong cultural awareness of the Malay market.