Senior Digital Marketing Lead: Social, Campaigns & AI

7-Eleven Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

7-Eleven Malaysia in Kuala Lumpur is seeking a digital marketing specialist to develop and execute integrated social media plans, produce content, copywrite, and manage campaigns across platforms.

You will analyze performance data, translate insights into strategy, and coordinate with Marcom and partners to ensure timely delivery. Experience with AI tools for content creation is a plus, and a proactive, detail-oriented approach is essential.

Qualifications

• 2–3 years of experience in digital marketing, social media, content marketing or related fields.
• Strong understanding of digital and social media platforms, trends and best practices.
• Excellent content planning, copywriting and creative thinking skills.
• Knowledge of paid social media and media buying, campaign setup and optimization.
• Proficiency in applying AI tools to enhance content ideation and production.

Responsibilities

• Develop and execute integrated digital and social media plans with monthly content calendars.
• Analyze performance data, consumer behavior, trends and competitor activities.
• Translate insights into actionable digital strategies and campaigns.
• Manage digital execution for campaigns, launches and collaborations with stakeholders.
• Monitor campaign performance and optimize content and targeting.
• Leverage AI applications to enhance data analysis, ideation and short-form video production.

Skills

Digital marketing

Social media campaigns

Content planning

Copywriting

Creative thinking

Media buying

Performance reporting

AI tools

Project management

Stakeholder coordination

Analytics

Communication skills

Teamwork

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Social media analytics tools

Job description

7-Eleven Malaysia in Kuala Lumpur is seeking a digital marketing specialist to develop and execute integrated social media plans, produce content, copywrite, and manage campaigns across platforms.

You will analyze performance data, translate insights into strategy, and coordinate with Marcom and partners to ensure timely delivery. Experience with AI tools for content creation is a plus, and a proactive, detail-oriented approach is essential.