Senior Digital Marketing Executive [Agency]

Randstad; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A digital marketing agency in Malaysia is seeking a Senior Digital Marketing Executive to lead the execution of comprehensive digital strategies across multiple platforms. This leadership role involves managing paid media campaigns, mentoring junior team members, and overseeing social media engagement. The ideal candidate will possess at least 3 years in digital marketing, strong presentation skills, and a solid understanding of SEO principles. Strong command of English and proficiency in Mandarin preferred.

Qualifications

• A minimum of 3 years of experience in digital marketing is required.
• Strong experience in managing and running paid advertisements is essential.
• Prior experience in a role requiring team leadership or project ownership is highly advantageous.
• Foundational knowledge of SEO principles is expected.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Lead the running and optimization of paid advertising campaigns.
• Oversee the brand's social media presence and engagement strategies.
• Provide mentorship and guidance to a junior team member.
• Coordinate with internal teams for effective project delivery.
• Conduct presentations and articulate strategic ideas.

Skills

Paid Media Mastery

Multi-Platform Execution

Autonomy & Drive

Data Analysis

Foundational SEO

Education

Bachelor Degree

Job description

Senior Digital Marketing Executive [Agency]

Digital Services Corporation with a strong focus on utilizing multiple digital platforms to drive business growth. They value a comprehensive understanding of the digital ecosystem and seek individuals who can represent the brand effectively and articulate complex ideas clearly.

Job Details

About the Company

Digital Services Corporation with a strong focus on utilizing multiple digital platforms to drive business growth. They value a comprehensive understanding of the digital ecosystem and seek individuals who can represent the brand effectively and articulate complex ideas clearly.

About the Role

Hiring an experienced Senior Digital Marketing Specialist to lead THE digital execution efforts. This is a high-impact, leadership role requiring a broad and strategic understanding of various digital channels. The Senior Specialist will manage diverse digital marketing activities, including paid media, social platforms, and basic SEO, and will be expected to lead and mentor a junior team member. The ability to present strategic ideas, manage projects end-to-end, and represent the brand's vision is critical.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple platforms (e.g., social media, search, email, web).
• Lead the running and optimization of paid advertising campaigns (PPC/SEM), demonstrating strong experience in various ad formats and platforms.
• Oversee the maintenance of the brand's social media presence and engagement strategies.
• Provide mentorship and guidance to a junior team member, fostering their development in project management and campaign execution.
• Coordinate with internal teams and stakeholders to ensure campaign alignment and effective project delivery.
• Conduct presentations and clearly articulate strategic ideas to management and internal teams, ensuring alignment with brand standards.
• Apply a foundational understanding of SEO principles to content and campaign execution.
• Contribute to overall digital strategy, covering a broad spectrum of digital marketing elements rather than specializing in one service area.

Requirements

Experience & Skills:

• A minimum of 3 years of experience in digital marketing is required, with proven experience in running multi-platform campaigns.
• Strong experience in managing and running paid advertisements is essential.
• Prior experience in a role requiring team leadership, mentorship, or project ownership is highly advantageous.
• Foundational knowledge of SEO principles is expected.
• Demonstrated ability to deliver clear, compelling presentations and represent the brand effectively in internal and external communications.

Education & Attributes:

• Excellent command of spoken and written English is a must, with a preference for candidates who are also comfortable in Mandarin.
• The ideal candidate must be highly experienced, possess strong project management and leadership skills, and have the ability to articulate ideas and carry themselves well in a corporate environment.
• Must be self-driven, able to handle time-sensitive and complex projects, and possess a personality that aligns well with the team's culture.

Skills

Paid Media Mastery, Multi-Platform Execution, Autonomy & Drive, Data Analysis, Foundational SEO

Education

Bachelor Degree