Senior Digital Marketing Executive

BIFROST INTELLIGENCE SDN. BHD.; Kuala Lumpur; On-site; MYR 78,000 - 123,000; Full time

Job summary

BiFrost Intelligence, part of The Green Corporation, seeks a Senior Digital Marketing Executive to drive digital performance for Marblebound, HOOP and our dating app. You will look beyond ads to understand why people click, sign up, stay or leave, and translate those insights into better campaigns.

You will work with Meta and Google Ads, brief the creative team, present results to management, and explore collaborations with KOLs, business associations, or strategic partners.

Qualifications

• Four+ years of digital/performance marketing experience.
• Experience managing Meta Ads and Google Ads campaigns.
• Familiar with GA4, GTM, Meta Pixel and conversion tracking.
• Experience with mobile apps or partnerships is a plus.

Responsibilities

• Plan, launch and optimize campaigns across Meta Ads and Google Ads.
• Manage campaigns for awareness, traffic, leads and conversions.
• Monitor budgets and advise on scaling, testing or stopping.
• Test audiences, messages, creative formats, offers and landing pages.
• Collaborate with the creative team to generate campaign ideas.
• Track performance and explain the metrics and implications.
• Provide daily recaps and weekly action-focused reports.
• Keep leadership informed about results, issues and opportunities.
• Stay updated on market demand and platform changes.
• Develop collaborations with KOLs, creators and partners.

Skills

Digital marketing

Meta Ads

Google Ads

Campaign optimization

A/B testing

Analytics (GA4/GTM)

KOL partnerships

Tools

GA4

Google Tag Manager

Meta Pixel

Job description

BiFrost Intelligence | Part of The Green Corporation

Multiple products. Variant different audiences. One challenge: turn marketing activity into growth we can see, understand and improve.

We are looking for an experienced Senior Digital Marketing Executive to drive the digital performance of Marblebound, HOOP and our dating app.

We are not looking for someone to simply keep advertisements running. We want someone who is curious about why people click, sign up, stay—or leave—and knows how to turn that understanding into a better campaign.

Some days, you will be working inside Meta and Google Ads. On others, you may be briefing the creative team, presenting results to management or building a collaboration with a KOL, business association or strategic partner.

You will report directly to our Chief Creative Director / CEO & Founder.

Our Rising Brand & Businesses:

Marblebound (https://marblebound.com)

HOOP Game (https://hooptech.games/marblebound/)

HOOP Ripple (https://hoopripple.com)

The Green Valley (https://www.thegreenvalley.co)

What you will do

Plan, launch and optimise campaigns across Meta Ads and Google Ads.

Manage campaigns for awareness, traffic, leads, user acquisition and conversion.

Monitor advertising budgets and recommend what to scale, improve, test or stop.

Test audiences, messages, creative formats, offers and landing pages.

Work with the creative team to produce campaign ideas and content that people will notice and respond to.

Track performance and explain what the numbers mean—not just what they are.

Share a short daily performance recap and a useful weekly report with clear next actions.

Keep management and the wider team informed about results, issues and opportunities.

Stay current with market demand, consumer behaviour, competitor activity and platform changes.

Develop relevant collaborations with KOLs, creators, business associations and third-party partners.

Present your work, thinking and recommendations with confidence.

You could be the right person if you

Have at least four (4) years of digital or performance marketing experience.

Have personally managed Meta Ads and Google Ads campaigns.

Can show examples of campaigns you improved and the results achieved.

Understand audience targeting, retargeting, campaign funnels, testing and conversion optimisation.

Are familiar with Google Analytics 4, Google Tag Manager, Meta Pixel and conversion tracking.

Are comfortable moving between numbers, customer behaviour and creative ideas.

Communicate openly, take initiative and manage several priorities without losing focus.

Have experience with mobile apps, KOL campaigns or strategic partnerships—this would be an advantage.

Where this role can lead

This position begins as Senior Digital Marketing Executive, with a pathway towards becoming our Digital Marketing & Brand Manager.

The opportunity is for someone who can grow beyond campaign execution—connecting performance with brand thinking, taking greater ownership of budgets and partnerships, and eventually leading the wider marketing direction.

Progression will be based on the value you create, the leadership you demonstrate and the needs of the business.

BiFrost is a global market intelligence, public relations, content marketing, and brand consultancy firm specialising in tactical deployment and strategic planning. We are a team of storytellers, tactical bridge builders, brand wizards, relationship weavers, market virtuosos, and strategy oracles in the pursuit of excellence and greatness.

We partner with global brands to develop powerful ideas and mesmerising stories that move at breakneck speed to ensure that brands are able to evolve, connect, and expand strongly and creatively.

From colossal product launches to the most microscopic online exchanges, each and every part should be seamlessly connected and beautifully presented.

What can I earn as a Digital Marketing Executive