Senior Digital Marketing Executive

InterContinental Hotels Group; Kampung Padang; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global hospitality company is seeking a Digital Marketing Specialist in Kuala Lumpur. The successful candidate will drive digital marketing strategies and manage relationships with vendors. Candidates must have at least 4 years of experience in hospitality marketing and a bachelor's degree in marketing or related field. Knowledge of online consumer behavior and digital trends is crucial. This role offers a dynamic and fast-paced environment.

Qualifications

• Minimum 4 years of experience in hospitality marketing or advertising agencies.
• Strong knowledge of local online consumer behaviors and digital trends.

Responsibilities

• Participate in marketing and revenue meetings.
• Develop and maintain relationships with key clients.
• Drive brand web revenue by increasing page views.

Skills

Detail-oriented

Strong communication skills

Ability to multi-task

Knowledge of e-commerce

Digital marketing knowledge

Education

Bachelor’s degree in marketing or related field

Tools

Content Management Systems

SEO

Job description

• Participate in marketing and revenue meetings.
• Proactive in looking for current digital/social trends and industry developments to grow the business and identify partnerships for the business to explore.
• Live the company winning ways in the Digital Marketing business activities.
• Work collaboratively with our people to achieve mutual goals of the hotel.
• Build and manage relationship with third party digital vendors and partners.
• Develop and maintaingreat workingrelationships with key clients andoutside contactstoincrease revenue.
• Making sure all assigned tasks/ project deadlines are met.
• Develop effective content strategy to drive online business and improve conversion rates through a better online experience.
• Drive brand web revenue by increasing page views and time spent on the page.
• Review channel performance and highlight risks and opportunities.
• Merchandise IHG global/regional campaigns.

Guest Experience

• Support subscribing hotels to ensure all content and images are up to date on Hotel Content Manager (HCM), consistent across all local channels and partner websites.
• Support subscribing hotels to adopt new IHG tools and systems that benefit the guests from an operational or marketing perspective.
• Support subscribing hotels with best practices in monitoring and managing content marketing through digital channels.

Responsible Business

• Support subscribing hotels on the advocacy of data stewardship.
• Support subscribing hotels to manage and grow their databases in line with IHG privacy guidelines.
• Ad-hoc duties – unexpected moments when we have to pull together to get a task done

Accountability

• This is a digital marketing job in a large, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests

What We Need From You

• Bachelor’s degree / higher education qualification / equivalent inmarketing or related field.
• Minimum 4 or more years of experience in a hospitality marketing, in-house digital departments or marketing/advertising agencies.
• Must be detail and deadline-oriented, communicative, able to multi-task on projects requiring differing skills sets, while maintaining high standards of work on a tight schedule in a fast-paced environment.
  • Strong knowledge of local online consumer behaviours, e-commerce and digital trends.
• Strong knowledge of local businesses and business trends required
• Digitally savvy with Content Management Systems, e-commerce operations & SEO .