Senior Connected Solutions Strategy Lead

Publicis Groupe Holdings B.V; Kuala Lumpur; Hybrid; MYR 120,000 - 150,000; Full time

Benefits offered by this job

Generous leave entitlements

Cashless comprehensive medical coverage

Life and personal accident insurance

Hybrid working schedule

Phone Allowance

Job summary

Publicis Groupe Holdings B.V in Kuala Lumpur is looking for an Associate Director, Connections Strategy to lead client engagements through data-informed insights and innovative campaign architectures. You will utilize your expertise in digital media and consumer behavior to tackle business challenges effectively.

The ideal candidate should have significant experience in digital strategy, be digitally savvy, and have an analytical mindset. The role offers generous benefits, including a hybrid work model and comprehensive medical coverage.

Qualifications

• A depth of knowledge in digital strategy and multi-channel consumer journey planning.
• Experience in automotive, financial services, FMCG/F&B, and Healthcare/Nutrition is advantageous.
• An engaging storyteller who presents compelling points of view.

Responsibilities

• Analyze consumer data to inform content engagement and media interaction.
• Develop data-driven plans using consumer journeys and audience segmentation.
• Design systems of communication and consumer experiences.

Skills

Digital strategy

Data analysis

Consumer journey planning

Multi-channel marketing

Strong communication skills

Tools

Google Analytics

Salesforce

Adobe

Job description

Publicis Groupe Holdings B.V in Kuala Lumpur is looking for an Associate Director, Connections Strategy to lead client engagements through data-informed insights and innovative campaign architectures. You will utilize your expertise in digital media and consumer behavior to tackle business challenges effectively.

The ideal candidate should have significant experience in digital strategy, be digitally savvy, and have an analytical mindset. The role offers generous benefits, including a hybrid work model and comprehensive medical coverage.