Senior Brand Ads Designer for Game Campaigns

PlayPark Pte. Ltd; Puchong; On-site; MYR 100,000 - 156,000; Full time

Benefits offered by this job

Medical Miscellaneous allowance

Dental Personal Accident Insurance

Free Games

Job summary

PlayPark Pte. Ltd is seeking a Senior Brand Ads Designer to join our Marketing team.

You will create high-quality marketing creatives, branding materials, and advertising assets for game launches, live operations, and user acquisition campaigns across our game portfolio. You will collaborate with Product, Marketing, Community, UA, and Creative teams to develop visuals that strengthen brand identity and drive campaign performance, emphasizing both creative execution and digital marketing

Qualifications

• Minimum 4 years of experience in graphic design, branding, advertising, or digital marketing.
• Strong portfolio demonstrating branding, advertising, and marketing creative work.
• Proficient in Adobe Photoshop, Illustrator, and After Effects.

Responsibilities

• Design high-quality digital marketing assets for game launches, live operations, seasonal campaigns, and promotional events.
• Produce key visuals (KV), banners, social media creatives, website assets, landing pages, and promotional materials.
• Develop branding concepts that align with the identity and positioning of each game title.
• Ensure creative consistency across all marketing channels and game brands.
• Design advertising creatives for Meta, Google, TikTok, YouTube, and other digital advertising platforms.
• Produce multiple creative variations for A/B testing and campaign optimization.
• Collaborate with the UA team to improve creative performance based on campaign insights and marketing objectives.
• Support creative optimization to improve click-through rates (CTR), conversion rates (CVR), and overall campaign effectiveness.
• Create marketing materials for online campaigns, in-game events, tournaments, exhibitions, and offline promotional activities.

Skills

Branding

Advertising

Digital marketing

Creative concept

Education

Diploma or Bachelor's Degree in Graphic Design, Multimedia Design, Visual Communication

Tools

Adobe Photoshop

Adobe Illustrator

After Effects

Job description

PlayPark Pte. Ltd is seeking a Senior Brand Ads Designer to join our Marketing team.

You will create high-quality marketing creatives, branding materials, and advertising assets for game launches, live operations, and user acquisition campaigns across our game portfolio. You will collaborate with Product, Marketing, Community, UA, and Creative teams to develop visuals that strengthen brand identity and drive campaign performance, emphasizing both creative execution and digital marketing