SEA Marketing Executive - Business Operation

Taiwanmania.com International Travel Service Co., Ltd.; Malaysia; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading travel service company in Malaysia seeks a Campaign Operations Executive to handle promotions, optimize marketing campaigns, and maintain analytics dashboards. The ideal candidate has 2-3 years of related experience, strong skills in campaign execution, and is proficient in tools like Tableau and Mix Panel. This role requires excellent communication skills in English and Mandarin, and a background in Marketing or Business is preferred.

Qualifications

• 2-3 years hands-on campaign execution/marketing ops experience.
• Strong internship experience will be considered.

Responsibilities

• Build and launch promos and evergreen modules end to end.
• Optimise campaigns for app attributed GMV and profit.
• Maintain weekly/monthly dashboards for owned assets.

Skills

Campaign execution

Analytical skills

Project management

Communication

Education

Degree or Diploma in Marketing, Business, or related field

Tools

Tableau

Mix Panel

CMS

Marketing automation/CRM

Job description

Key Responsibilities:

Campaign & Product Ops

• Build and launch promos and evergreen modules (homepage, destination pages, deals) end to end and able to work within deadline
• Optimise campaigns for app attributed GMV and profit
• Create campaign coupon codes, set eligibility/guardrails, QA across devices, and post-campaign reconciliation
• Maintain deal pages, surface hero SKUs per market, ensure pricing accuracy, retire stale items
• Draft briefs (copy/assets/UTMs), route to Design, manage approvals and go-live checklists
• Coordinate regional comms (SG/MY/TH and others): localisation, calendars, alignment
• Ongoing QA/monitoring on links, tracking, remove expired campaigns

Performance & Reporting

• Maintain weekly/monthly dashboards for owned assets: Sessions, CVR, Orders, AOP, Revenue, Profit, Margin %.
• Track campaign performance vs target; flag gaps early and operation optimisations
• Set up simple A/B tests and document learnings

P&L & Ops Support

• Comfortable with P&L and sensitive to revenue, Profit, margin, and ROI
• Update P&L revenue/expense trackers and escalate breaches of guardrails
• Prepare simple forecasts for key pushes; reconcile coupons and media spend with Finance

Collaboration

• Work with Partnerships, Paid, CRM, Product Ops, Design, and Regional Marketing; on campaigns, products optimization, raise/track tickets to closure
• Share weekly status notes (risks, blockers, next actions) and escalate early with clear options/ETAs
• Prepare go-live timeline checklists
  and post-launch readouts; work with teams on learnings into the campaign playbook
• Support markets localisation and cross-device QA on app/web

Requirements

• 2-3 years hands-on campaign execution/marketing ops (e-commerce, travel, or marketplace; strong internship experience considered)
• Degree or
  Diploma in Marketing, Business, Communications or related
• Numerate with basic P&L concepts (COGS, margin %, ROI) and Excel/Sheets (pivots, VLOOKUP)
• Tools: Tableau/Mix Panel, CMS, marketing automation/CRM
• Strong written comms, localisation awareness, meticulous QA, deadline-driven
• Language: English & Mandarin