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Taylor's Education Group in Malaysia seeks a Salesforce CRM Specialist (Admin & Development) to manage day-to-day administration, development, and CRM improvements across the organization. You will collaborate with stakeholders to streamline processes and ensure Salesforce reliability.
The role emphasizes governance, data integrity, and efficient user experiences, with responsibilities spanning automation, reporting, and integrations to support Marketing and Recruitment operations.
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The Salesforce CRM Specialist (Admin & Development) is responsible for the day-to-day management, enhancement, and reliability of the Salesforce platform and its connected ecosystem. This role combines hands-on administration and development with a strong focus on improving CRM processes, automation, and data quality to support Marketing and Recruitment operations. Working closely with internal stakeholders, the role ensures Salesforce remains stable, scalable, and aligned to evolving business needs, while continuously identifying opportunities to improve efficiency and user experience.
Manage end-to-end Salesforce administration and operational support, including user access (roles, profiles, permission sets), object configuration, flows, and handling of internal ticket requests (enhancements, bug fixes, access requests) within defined SLA
Develop and maintain Salesforce solutions using Apex, Flow, and standard platform capabilities, including testing, debugging, and deployment following best practices
Engage with business stakeholders to understand, clarify, and translate requirements into effective system solutions, while providing recommendations and managing expectations
Support campaign execution and CRM processes, including campaign setup, tracking, and ensuring proper lead and data flow
Design, build, and maintain Salesforce reports and dashboards, ensuring data accuracy, consistency, and usability for business decision-making
Manage and support integrations between Salesforce and connected platforms, including monitoring performance, troubleshooting issues, supporting API-based automation workflows, and ensuring data consistency across systems
Support system release and change management activities, including UAT coordination, deployment, and maintaining proper documentation for all system changes
Monitor system and integration health and proactively identify, troubleshoot, and resolve issues to ensure system stability
Perform data management activities, including data cleansing, deduplication, and maintaining data integrity across Salesforce and integrated systems
Ensure compliance with Salesforce governance framework, SOP, and internal data security and privacy standards
Bachelor's degree in computer science, information technology, or related field (candidates with strong hands-on Salesforce experience and relevant certifications, even without a formal degree, are encouraged to apply)
2-5 years of hands-on experience in Salesforce administration and/or development
Proven experience supporting business users and handling CRM-related requests in a ticket-based environment
Experience working with reporting, dashboards, and data management within Salesforce
Exposure to integrations or connected systems (APIs, automation tools, or third party platforms) is preferred
Exposure to marketing, campaign management, recruitment, or sales operations workflows is preferred
Experience working in environments with B2B customer lifecycle processes is an advantage
Strong problem-solving and critical thinking skills, with the ability to assess issues and propose practical, scalable options
Ability to prioritise and manage multiple requests in a fast paced, SLA-driven environment
Good communication skills with the ability to translate technical concepts to non-technical stakeholders