Research Analyst, Primary Research & Customer Insights

UBM TECH RESEARCH MALAYSIA SDN. BHD.; Penang; On-site; MYR 70,000 - 120,000; Full time

Benefits offered by this job

Great community

Walk the World charity day

Volunteer time off

LinkedIn Learning access

Private medical coverage

ShareMatch program

Kudos programs

Job summary

UBM Tech Research Malaysia Sdn. Bhd. is seeking a seasoned Research Analyst in Primary Research & Customer Insights to generate market perspectives from demand-side data.

You will lead complex primary research projects, design survey instruments, and synthesize findings into actionable insights for clients across industries. Collaboration with analysts and clients is essential to deliver high-value outcomes and rigorous methodologies.

Qualifications

• Experience in research, data analysis, or related roles.
• Proven ability to manage complex projects, prioritize tasks, and meet deadlines.
• Strong organizational skills, with the ability to manage multiple priorities and deadlines.
• Exposure to research methodologies, data acquisition, and operational workflows.
• Strong quantitative analysis expertise and analytical skills to manage large datasets.

Responsibilities

• Lead high-quality primary research projects that create market-based perspectives.
• Direct and manage on-time delivery of complex primary research projects.
• Lead collaboration with analysts, clients, and research partners to design and validate survey instruments.
• Oversee and optimize fielding of survey projects meeting quotas and troubleshoot sampling challenges.
• Drive and implement innovative methodologies for insights from primary research.
• Lead and champion the creation of new research panel communities feeding research services.
• Build and maintain strategic relationships with partners and internal clients.
• Mentor and develop junior research analysts in design, analysis, and management.
• Author and oversee the creation of research reports based on primary findings.

Skills

Quantitative analysis

Project management

Research experience

Education

Bachelor's degree in a related field

Tools

Qualtrics

SPSS

Excel

Job description

Research Analyst, Primary Research & Customer Insights

We are seeking a highly skilled and experienced Research Analyst, Primary Research & Customer Insights. As a member of a team of research analysts focused on generating market and industry insights from demand-side methodologies, this role is responsible for the effective scoping and execution of primary research projects across various sectors of industry coverage and the creation of insights through quantitative analysis techniques.

Key responsibilities

Lead high-quality primary research projects that create market-based perspectives for syndicated research services, ensuring strategic alignment with project objectives.

Direct and manage on-time delivery of complex primary research projects that serve as essential components of consulting engagements.

Lead collaboration with analysts, clients, and research partners to design and validate sophisticated survey instruments that produce high-value metrics and actionable insights, providing expert guidance on methodology.

Oversee and optimize the successful fielding of survey projects that meet required quotas while managing relationships with stakeholders and troubleshooting complex sampling challenges.

Drive and implement innovative methodologies that further our analytic techniques for generating insights from primary research.

Lead and champion the creation of new research panel communities that feed research services designed to deliver a pulse on the requirements of key industry sectors.

Build and maintain strategic relationships with research partners, panel providers, and internal clients to ensure research objectives and expectations are met.

Mentor and develop junior research analysts, providing guidance on research design, analytical techniques, project management, and professional development.

Author and oversee the creation of research reports based on primary research findings, ensuring analytical validity and compelling narrative.

About you

Experience in research, data analysis, or related roles.

Proven ability to manage complex projects, prioritize tasks, and meet tight deadlines.

Strong organizational skills, with the ability to manage multiple priorities and deadlines.

Exposure to research methodologies, data acquisition, and operational workflows.

Strong quantitative analysis expertise and analytical skills to manage and interpret large datasets, ensuring accuracy and actionable insights.

Strong secondary research skills and ability to discover and aggregate disparate information into useful actions.

Experience with analytical tools and platforms such as Qualtrics, SPSS, Excel.

Technology market experience is useful.

Commitment to innovation and staying at the forefront of industry trends and best practices.

About us

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves

Time out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year

A flexible range of personal benefits to choose from, plus company funded private medical coverage

A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares

Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more

Recognition for great work, with global awards and kudos programmes

As an international company, the chance to collaborate with teams around the world