Research Analyst, Primary Research & Customer Insights

Informagroupplc; George Town; Hybrid; MYR 70,000 - 110,000; Full time

Benefits offered by this job

Great community

Job summary

TechTarget, Inc., doing business as Informa TechTarget, is seeking a skilled Research Analyst in Primary Research & Customer Insights. You will lead market-based primary research projects, design surveys, and craft actionable insights for consulting engagements.

The role emphasizes collaboration with analysts, clients, and partners to ensure methodological rigor and timely delivery. You will guide junior staff, advance survey methodologies, and contribute to knowledge-sharing initiatives.

Qualifications

• Experience in research, data analysis, or related roles.
• Ability to manage complex projects and meet deadlines.
• Strong quantitative and analytical skills.
• Exposure to survey design and sampling methodologies.

Responsibilities

• Lead high-quality primary research projects that create market-based perspectives for syndicated research services.
• Direct and manage on-time delivery of complex primary research projects for consulting engagements.
• Design and validate survey instruments to produce high-value metrics and actionable insights.
• Oversee fielding of survey projects, meeting quotas and managing stakeholder relationships.
• Drive and implement innovative methodologies for insights from primary research.
• Contribute to creation of new research panel communities feeding research services.
• Build relationships with research partners, panel providers, and internal clients.
• Mentor and develop junior research analysts on design, analysis, and project management.
• Lead knowledge-sharing initiatives, including training sessions and workshops.
• Author and oversee research reports based on primary findings.

Skills

Primary research

Quantitative analysis

Survey design

Data interpretation

Tools

Qualtrics

SPSS

Excel

Job description

This role will be based at Menara Skymind.

The role

We are seeking a highly skilled and experienced Research Analyst, Primary Research & Customer Insights. As a member of a team of research analysts focused on generating market and industry insights from demand-side methodologies, this role is responsible for the effective scoping and execution of primary research projects across various sectors of industry coverage and the creation of insights through quantitative analysis techniques.

Key responsibilities:

• Lead high-quality primary research projects that create market-based perspectives for syndicated research services, ensuring strategic alignment with project objectives.
• Direct and manage on-time delivery of complex primary research projects that serve as essential components of consulting engagements.
• Lead collaboration with analysts, clients, and research partners to design and validate sophisticated survey instruments that produce high-value metrics and actionable insights, providing expert guidance on methodology.
• Oversee and optimize the successful fielding of survey projects that meet required quotas while managing relationships with stakeholders and troubleshooting complex sampling challenges.
• Drive and implement innovative methodologies that further our analytic techniques for generating insights from primary research.
• Lead and champion the creation of new research panel communities that feed research services designed to deliver a pulse on the requirements of key industry sectors.
• Build and maintain strategic relationships with research partners, panel providers, and internal clients to ensure research objectives and expectations are met.
• Mentor and develop junior research analysts, providing guidance on research design, analytical techniques, project management, and professional development.
• Lead/contribute to knowledge-sharing initiatives within the research team, including training sessions, methodology workshops, and documentation of best practices to elevate overall team capabilities.
• Author and oversee the creation of research reports based on primary research findings, ensuring analytical validity and compelling narrative.

Experience in research, data analysis, or related roles.

Proven ability to manage complex projects, prioritize tasks, and meet tight deadlines.

Strong organizational skills, with the ability to manage multiple priorities and deadlines.

Exposure to research methodologies, data acquisition, and operational workflows.

Strong quantitative analysis expertise. Strong analytical skills to manage and interpret large datasets, ensuring accuracy and actionable insights.

Strong secondary research skills/ability to discover and aggregate disparate information into useful actions.

Experience with analytical tools and platforms such as Qualtrics, SPSS, Excel etc.

Technology market experience is useful.

Commitment to innovation and staying at the forefront of industry trends and best practices.

This role offers an exciting opportunity to contribute to high-impact consulting projects, drive innovation in research methodologies, and deliver strategic insights that shape decision-making. If you are a detail-oriented, proactive professional with a passion for research excellence,

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include

• Great community: a welcoming culture with in-person and online social events