Regional Social Media Editor, Travel

Tatler Asia; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Tatler Asia in Kuala Lumpur is seeking an exceptional Social Media Editor, Travel to join our regional editorial team. You will own day-to-day management and growth of Tatler Travel’s social platforms across Instagram, TikTok, and Xiaohongshu, balancing luxury storytelling with data-driven engagement strategies and branded campaigns.

Reporting to the Regional Travel Editor and Regional Director of Travel, the role demands hands-on video editing, native English and Simplified Chinese content

Qualifications

• Bachelor’s degree in Journalism, Communications, Marketing or related discipline.
• Proven success as a Social Media Editor, Content Creator, or Digital Journalist in a high-volume media environment.

Responsibilities

• Own day-to-day management and audience growth of Tatler Travel’s social platforms (Instagram, TikTok, Xiaohongshu).
• Develop platform strategy and create 10+ high-quality posts weekly with premium carousels and Reels.
• Lead short-form video content production for TikTok; launch and grow RED presence with localized Chinese content.
• Track and report weekly/monthly metrics; manage paid amplification budgets and campaigns.

Skills

Social media editing

Content creation

Video editing

Editorial copy-editing

Branded content

Paid social boosting

Education

Bachelor's degree in Journalism, Communications, Marketing

Tools

CapCut

Adobe Premiere Pro

Job description

Tatler Asia is seeking an exceptional Social Media Editor, Travel to join our regional editorial team in Kuala Lumpur. Reporting directly to the Regional Travel Editor and Regional Director of Travel, this position is pivotal in executing Tatler’s strategic digital roadmap for 2026 and beyond.

The successful candidate will own the day-to-day management and audience expansion of Tatler Travel’s social platforms across Instagram, TikTok, and Xiaohongshu (RED), balancing high-end luxury storytelling with data-driven engagement strategies and commercial campaign execution.

KEY RESPONSIBILITIES

Platform Strategy & Audience Growth

• Instagram (Tatler Travel): Curate and produce 10+ high-quality posts weekly (including premium carousels and original Reels) to maintain visual brand standards and hit target growth KPIs (target: 450k followers).
• TikTok (Tatler Travel & Dining): Serve as account lead to conceptualize, shoot, and edit original short-form video content tailored to modern travel and dining trends (target: 100k followers).
• Xiaohongshu / RED (Tatler Travel): Spearhead the end-to-end launch of our new RED channel, developing native, localized Simplified Chinese content to establish a strong presence within the luxury community.

Performance Analytics & Operational Execution

• Track, analyze, and report weekly and monthly channel metrics to evaluate performance against engagement benchmarks.
• Oversee assigned paid amplification budgets and execute paid social strategy to maximize content reach.
• Stay abreast of digital media trends, algorithmic shifts, and content production technologies to optimize distribution.
• Partner with the Commercial and Sales teams to ideate and execute high-performing branded content campaigns for luxury hospitality partners.
• Ensure all commercial assets maintain strict editorial alignment, delivered on schedule and in accordance with partner SLAs and performance targets.

REQUIRED QUALIFICATIONS & COMPETENCIES

• Education & Experience: Bachelor’s degree in Journalism, Communications, Marketing, or a related discipline, alongside proven success as a Social Media Editor, Content Creator, or Digital Journalist in a high-volume media environment.
• Language Proficiency: 100% native-level fluency in English and Simplified Chinese (written and spoken) is an absolute requirement for platform content creation across global and Chinese social channels.
• Production Capability: Hands-on proficiency in mobile and desktop video editing software (e.g., CapCut, Adobe Premiere Pro) to independently capture, edit, and publish high-aesthetic video assets.
• Commercial Acumen: Strong understanding of branded content execution, client relationship management, and paid social boosting.
• Core Skills: Exceptional editorial copy-editing, sharp aesthetic alignment with the luxury segment, strong multi-tasking skills, and strict adherence to editorial deadlines.

Tatler Asia, the leading luxury media company in Asia. Its mission is to build, inspire and empower Asia’s most influential communities through the power of unparalleled storytelling, iconic brands and innovative technologies. Tatler is present in seven markets across Asia and is owned by Lamunière family.

Applicants who are not invited for interview within 8 weeks may consider their applications unsuccessful. Data collected will be used for recruitment purpose only.