Regional Executive Social Media, Content & Community Specialist

Zuspresso (M) Sdn Bhd; Shah Alam; On-site; MYR 50,000 - 80,000; Full time

Job summary

A leading social media agency in Malaysia is seeking a Regional Executive Social Media, Content & Community Specialist. The successful candidate will develop and implement innovative social media strategies to enhance brand awareness and engagement. Responsibilities include crafting engaging content, interacting with followers, and analyzing social media performance. Ideal candidates should have experience in content creation and a strong understanding of various social media platforms. This role offers a dynamic environment for creative professionals.

Qualifications

• Proven experience in managing social media platforms and campaigns.
• Strong ability to craft engaging content and analyze social media metrics.
• Familiarity with platforms like Meta, TikTok, and emerging social media.

Responsibilities

• Develop and implement social media strategies to increase brand engagement.
• Create compelling content that resonates with the target audience.
• Analyze data and report on social media performance.

Skills

Social media strategy development

Content creation

Engagement analysis

Team collaboration

Trend analysis

Job description

Regional Executive Social Media, Content & Community Specialist

• To develop, structure, implement, and evaluate social media strategy and direction that create conversations, increase awareness, positive engagement, and build brand equity via,
• Conceptualize and curate fresh contents that are aligned with the brand voice and direction including both paid and owned channels that increase awareness and grab new social media market share,
• Craft compelling and relevant content across paid and owned channels, including but not limited to copies for social media, product and promotions, ads, as well as website & app.
• Understand and is able leverage on data to craft content strategy that creates engagement and drive user / customer behaviours across social media platforms, including but not limited to Meta, TikTok, XiaoHongShu, Threads, Twitter, and other emerging platforms.
• Work with Campaign and Creative team to conceptualize social media visual direction, research for references, oversee the creative design and provide clear briefs to the design team.
• Interact and engage directly with our social followers via public comments and direct messages,
• Grow brand engagement and manage the social media community to build the ability of leveraging social media as a platform for user feedback and insights.
• Identify customers’ needs and gaps in previous content and recommend new content pillars.
• Liaise with the Customer Service Team to address any issues or required improvements based on social media feedback received,
• Communicate and liaise with other departments for content production and to ensure consistent creativity and relevance in implementation
• Analyse data, activities, follower responses and produce weekly, monthly, and quarterly report
• Adhere to the established KRs and perform other related duties as assigned by superior/ management
• Follow industry trends closely to identify emerging social media channels, new ideas, new approaches that help to improve digital marketing strategy to ultimately drive conversions and engagement.