Regional Brand Manager (Fragrances)

LUXASIA; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

LUXASIA is seeking a senior Marketing leader in Kuala Lumpur to develop and execute brand marketing strategies, CRM initiatives and retail activations across APAC. You will manage channel marketing, product launches, CRM programs and P&L, driving growth with an entrepreneurial, data-driven approach.

You will collaborate with regional leadership, oversee CRM analytics, and coordinate with sales, training and marketing services to deliver a cohesive brand experience.

Qualifications

• Minimum 5–8 years of brand management and marketing experience in beauty or FMCG.

Responsibilities

• Be the key marketing liaison; develop and implement a go-to-market channel marketing plan including promotion, animation partnerships, PR activations, digital campaigns and consumer activations.

Skills

Brand management

CRM

PR

Digital advertising

eCommerce

P&L management

Analytical thinking

Communication skills

Tools

CRM systems

Marketing Automation

Job description

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

Reporting to the Regional Director, this role will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Together with the Regional Director, this role will oversee, orchestrate and execute the brand’s CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.

You should possess a strong blend of commercial acumen and technical expertise, coupled with a clear big-picture vision and the drive to translate that vision into tangible results. You enjoy being in the market, understanding consumer pain points, and developing innovative solutions that address broader market opportunities. In this role, you will take full ownership of end-to-end marketing planning, including all communications and activation initiatives.

The ideal candidate should bring retail or commercial experience, with a proven track record of managing a full brand P&L. Strong expertise in CRM strategy and analytics would be an added advantage. We are looking for someone who is entrepreneurial and self-driven, with strong strategic and analytical thinking capabilities, and a personable approach in working with stakeholders.

Responsibilities:

Channel & Retail Marketing

• Be the key marketing liaison; develop and implement a go-to-market channel marketing plan including promotion, animation partnerships, PR activations, digital campaigns and consumer activations.
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Key role in new POS openings, including boutiques and SIS.
• Analyse potential partner relationships for product range, positioning strategy, pricing, promotions and commercial viability.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Deepen channel customer development through CRM program activation.

Product & Commercial Management

• Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitoring. Report all ROI of all program for management reporting and feedback.
• Responsible for all forecasting and sampling management for product launches, trade and retailer activities.
• Drive and follow through on product registration workflows to ensure smooth and timely execution.
• Conduct market trend analysis, monitor competitors’ moves and plan proactive actions.
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with marketing services, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Implement Door-by-Door marketing plan (CRM, events and promotions).
• Budget management; responsible for full P&L.

Customer Relationship Marketing (CRM)

• Defines the Brand’s local CRM campaign priorities.
• Builds CRM campaign calendar.
• Ensures that customer segmentation remain up to date and relevant for each campaign.
• Develops relevant and engaging brand communications behind the right product mix.
• Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing program. Defines & executes CRM analytics.
• Strategize, develop and execute CRM programs for the brand.
• Evaluates CRM campaigns against target KPIs and shares learnings.

Requirements:

• At least 5 to 8 years of brand management and/or marketing experience in beauty and/or FMCG industry.
• Experience in CRM, PR, Digital Advertising or eCommerce will be a strong advantage.
• Strong commercial acumen with a deep understanding of business drivers and P&L management.
• Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
• Excellent communication and presentation skills.
• Proven track sales record in a target driven environment.
• Meticulous with a strong analytical mind.
• Creatively driven to think out of the box.
• Strong ability to multi-task; strong project management skills with good time management ability.
• Have a keen interest, a good eye and passion for beauty.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice https://www.luxasia.com/recruitment-privacy-notice/ and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.