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Pop Meals is a fast-growing Southeast Asia food brand with a central kitchen in Cheras. We seek a senior NPD/R&D professional to develop and cost new menu items, scale recipes for large batch production, and guide the rollout of 2-3 limited-time offers per quarter from idea to outlet launch.
Fluent in Malay (BM) and deeply knowledgeable about Malaysian taste, you will author central kitchen specs and SOPs, track trends weekly, and shape a menu vision aimed at becoming a beloved Malaysian food
Pop Meals is one of the fastest-growing food brand startups in Southeast Asia. Our mission is to make quality food accessible for everyone. We use data, automation and technology to redefine the traditional cost structure and to build the future of QSR. Having grown to 90 outlets within just a few years, our ambition is to expand to over 300 outlets in the next 5 years.Cheras central kitchen, full-time on-site | Reports to C-Level
What you'll do
Develop, cost and scale 2-3 LTOs per quarter, from idea to outlet rollout
Improve the bestsellers (Ayam Gepuk, Salted Egg Buttermilk Chicken, Mac & Cheese) on taste, consistency and cost
Write central kitchen specs and outlet SOPs that work with fry, sous vide, steam and assemble
Track food trends and competitors weekly, and propose the launch calendar
Drive the food vision for Pop Meals’ menu with the aspiration of becoming one of Malaysia’s most loved food brand
What you bring
5+ years in new product development or R&D at a Malay cuisine focused restaurant chain, QSR chain or central kitchen
Experience with scaling recipes to large batch production level
Ability to cost recipes precisely and make affordable food
Fluent BM and deep knowledge of Malaysian taste and Malaysian cuisine
A self-starter who works solo, hands-on, with urgency and takes pride and ownership in the work
Pop Meals is one of the fastest-growing food brand startups in Southeast Asia. Our mission is to make quality food accessible for everyone. We use data, automation and technology to redefine the traditional cost structure and to build the future of QSR. Having grown to 65 outlets within just a few years, our ambition is to expand to over 1,000 outlets in the next 5 years.
At the heart of this journey is our incredible team — passionate individuals who believe in creating real impact through food. Together, we’re not just building outlets; we’re building a movement that connects people through better meals, better service, and better experiences.
Pop Meals is one of the fastest-growing food brand startups in Southeast Asia. Our mission is to make quality food accessible for everyone. We use data, automation and technology to redefine the traditional cost structure and to build the future of QSR. Having grown to 65 outlets within just a few years, our ambition is to expand to over 1,000 outlets in the next 5 years.
At the heart of this journey is our incredible team — passionate individuals who believe in creating real impact through food. Together, we’re not just building outlets; we’re building a movement that connects people through better meals, better service, and better experiences.