Public Relations Manager

EQ Kuala Lumpur; Kuala Lumpur; On-site; MYR 70,000 - 120,000; Full time

Benefits offered by this job

Excellent Training and Career Developp

Employee Room Rate Programme and F&B 0

Meal Provided

Uniforms Provided & Laundry Service

Job summary

EQ Kuala Lumpur is seeking a Public Relations Manager to develop and execute annual and tactical PR plans, aligning with brand, business priorities and commercial objectives.

You will proactively identify newsworthy stories, build strong relationships with local and international media, lead media pitching, write press materials, manage inquiries, plan visits and events, and collaborate with Hotel teams to integrate PR with campaigns.

Responsibilities

• Develop and execute annual and tactical PR plans aligned with EQ's brand, business priorities and commercial objectives.
• Proactively identify newsworthy stories, editorial angles and PR opportunities across rooms, dining, wellness, events, people, sustainability, partnerships and hotel experiences.
• Build, maintain and strengthen relationships with local, regional and international journalists, editors, broadcasters, content creators, key opinion leaders, key opinion customers and other relevant media contacts.
• Lead proactive media pitching and secure meaningful earned coverage in priority publications and platforms, with a strong focus on quality, relevance and brand positioning.
• Write, edit and distribute press releases, media alerts, fact sheets, biographies, talking points, Q&As, briefing documents and other external communications to a consistently high editorial standard.
• Manage media enquiries promptly and professionally, coordinating accurate responses with the Director of Marketing Communications and Public Relations and relevant hotel stakeholders.
• Plan and manage media visits, interviews, familiarisation stays, restaurant reviews, press events and other PR engagements from invitation and briefing through to hosting, follow-up and coverage tracking.
• Develop targeted media lists and maintain an accurate, current media database segmented by market, publication, beat and relevance.
• Manage relationships and collaborations with influencers and key opinion leaders where these support PR objectives, ensuring appropriate brand fit, deliverables and measurable value.
• Work closely with the Digital, Social Media, Creative, Food & Beverage, Spa, Sales and other hotel teams to ensure PR activity is integrated with key campaigns and business priorities.
• Support the development of executive profiling opportunities for hotel leadership, chefs and other key spokespersons, including interviews, speaking opportunities and thought-leadership content.
• Monitor media coverage, industry developments, competitor activity and public sentiment to identify opportunities, trends and potential reputational issues.
• Manage the hotel’s awards and recognition programme, identifying relevant opportunities and coordinating accurate, compelling and timely submissions.
• Undertake other communications and public relations responsibilities as assigned by the Director of Marketing Communications and Public Relations.

Job description

Develop and execute annual and tactical public relations plans aligned with EQ's brand, business priorities and commercial objectives.

Proactively identify newsworthy stories, editorial angles and PR opportunities across rooms, dining, wellness, events, people, sustainability, partnerships and hotel experiences.

Build, maintain and strengthen relationships with local, regional and international journalists, editors, broadcasters, content creators, key opinion leaders, key opinion customers and other relevant media contacts.

Lead proactive media pitching and secure meaningful earned coverage in priority publications and platforms, with a strong focus on quality, relevance and brand positioning.

Write, edit and distribute press releases, media alerts, fact sheets, biographies, talking points, Q&As, briefing documents and other external communications to a consistently high editorial standard.

Manage media enquiries promptly and professionally, coordinating accurate responses with the Director of Marketing Communications and Public Relations and relevant hotel stakeholders.

Plan and manage media visits, interviews, familiarisation stays, restaurant reviews, press events and other PR engagements from invitation and briefing through to hosting, follow-up and coverage tracking.

Develop targeted media lists and maintain an accurate, current media database segmented by market, publication, beat and relevance.

Manage relationships and collaborations with influencers and key opinion leaders where these support PR objectives, ensuring appropriate brand fit, deliverables and measurable value.

Work closely with the Digital, Social Media, Creative, Food & Beverage, Spa, Sales and other hotel teams to ensure PR activity is integrated with key campaigns and business priorities.

Support the development of executive profiling opportunities for hotel leadership, chefs and other key spokespersons, including interviews, speaking opportunities and thought-leadership content.

Monitor media coverage, industry developments, competitor activity and public sentiment to identify opportunities, trends and potential reputational issues.

Manage the hotel’s awards and recognition programme, identifying relevant opportunities and coordinating accurate, compelling and timely submissions.

Undertake other communications and public relations responsibilities as assigned by the Director of Marketing Communications and Public Relations.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Public Relations Manager?
• Which of the following types of qualifications do you have?

Hotel & Accommodation Services 101-1,000 employees

EQ, being a legacy homegrown and managed brand for close to 50 years, we are proud to be part of and supportive of the local community. In that time, we have been continuously reaching out to Malaysians, seeking the right talent who share our values and passion for excellent service.

You’ll find that working with us is fun and vivid with the company aims to create a work environment filled with joy and energy with employee engagement activities held from time to time. We also encourage creativity and innovation among the employees.

Ample opportunities will be given to learn and grow instead of just performing a job. We work toward to inspire career growth for every employee with a mix of external and internal training and development including coaching and mentoring program.

If you think your profile meets our requirements and you have a strong interest in us, join us at EQ Kuala Lumpur and together strive to remain as the most reputed hospitality company in the region.

Amazing Perks Waiting for You!

• Excellent Training and Career Development Opportunities
• Employee Room Rate Programme and F&B Discounts
• Meal Provided
• Uniforms Provided & Laundry Service

EQ, being a legacy homegrown and managed brand for close to 50 years, we are proud to be part of and supportive of the local community. In that time, we have been continuously reaching out to Malaysians, seeking the right talent who share our values and passion for excellent service.

You’ll find that working with us is fun and vivid with the company aims to create a work environment filled with joy and energy with employee engagement activities held from time to time. We also encourage creativity and innovation among the employees.

Ample opportunities will be given to learn and grow instead of just performing a job. We work toward to inspire career growth for every employee with a mix of external and internal training and development including coaching and mentoring program.

If you think your profile meets our requirements and you have a strong interest in us, join us at EQ Kuala Lumpur and together strive to remain as the most reputed hospitality company in the region.

Amazing Perks Waiting for You!

• Excellent Training and Career Development Opportunities
• Employee Room Rate Programme and F&B Discounts
• Meal Provided
• Uniforms Provided & Laundry Service

Perks and benefits Medical Dental Vision Laundry, Employee Meals, Employee Discount