Property Category Manager

Carousell Group; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Mudah.my, part of Carousell Group, is seeking a Property Category Manager to own end-to-end strategy, growth, and category health for the Property segment. You will lead cross-functional efforts with analytics, sales, product, and marketing to grow revenue and market share.

The role requires a strong commercial mindset, data-driven decision making, and proven leadership across teams to deliver category-wide initiatives and competitive advantage.

Qualifications

• Experience leading category strategy and growth in a multi-market platform.
• Proven ability to drive revenue, pricing, and P&L outcomes.
• Strong cross-functional collaboration with analytics, sales, product and marketing.
• Data-driven decision making with market insights and metrics.
• Excellent communication and stakeholder management, with senior leadership exposure.
• Knowledge of property or online marketplaces is advantageous.

Responsibilities

• Own end-to-end Category Strategy & Growth for the Property category.
• Drive revenue, pricing, and P&L performance and monetization opportunities.
• Collaborate with Business Analysts, Sales, Product, and Marketing on GTM plans.
• Lead market and competitive analysis to inform strategy.
• Provide category insights and tools to accelerate sales growth.
• Shape product direction with market and customer input.
• Influence marketing positioning and demand generation initiatives.

Skills

Strategy leadership

Category management

Cross-functional leadership

Data-driven decisions

Stakeholder management

Industry knowledge

Job description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon,Mudah.my , OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

We are a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by our goal to create a sustainable and circular future. Through tech-driven platforms and innovation, we empower users to buy and sell pre-loved items with confidence. We leverage cutting-edge technology, including advancements in AI to enhance user experience, safety, and convenience both online and offline. Join us in shaping the future of recommerce, where sustainability and technology come together to create real-world impact.

About Mudah.my

Mudah.my is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon,Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visitmudah.my for more information

Job Description

Role Overview
As the Property Category Manager, you will take end-to-end ownership of the business performance, strategy, and growth of the Property category, acting as a key driver of Mudah.my’s marketplace leadership. This is a 360-degree, business and strategy-driven role that requires close collaboration with Business Analysts, Sales, Product, Marketing and other relevant teams to grow revenue, market share, and category health. The role requires the commercial acumen, cross-functional leadership, and strategic ownership expected at that level.

What You’ll Do

• Own Category Strategy & Growth: Define and drive the end-to-end business strategy, growth targets, and overall health of the Property category, aligned with Mudah.my’s business objectives.
• Drive Commercial & P&L Performance: Take ownership of category-level revenue, pricing, and P&L outcomes, identifying opportunities to grow monetization and market share.
• Partner Across Functions: Work closely with Business Analysts, Sales, Product, and Marketing teams to align priorities, execute go-to-market plans, and deliver category-wide initiatives.
• Lead Market & Competitive Analysis: Partner with Business Analysts to translate market trends, competitor intelligence, and performance data into actionable business strategies.
• Enable Sales Growth: Equip the Sales team with category insights, tools, and value propositions that accelerate revenue and client acquisition.
• Shape Marketing & Positioning: Collaborate with Marketing to define category positioning, campaigns, and demand generation strategies that build brand and category leadership.
• Influence Product Direction: Provide the Product team with market, customer, and competitive input to shape features and offerings that strengthen the category’s competitiveness.

Qualifications

What We’re Looking For

• Experience: At least 10 years of experience in a similar category management or business leadership role, or in product marketing, product management, sales, or business development, with a proven track record of driving business and revenue outcomes.
• Business & Strategic Acumen: Strong commercial mindset with the ability to connect category strategy to P&L performance and long-term business growth.
• Cross-Functional Leadership: Proven ability to work closely with and influence Business Analysts, Sales, Product, and Marketing teams to deliver shared business goals.
• Data-Driven Decision-Making: Skilled in using data, market insights, and performance metrics to inform strategy and measure business impact.
• Stakeholder Management: Excellent communication and stakeholder management skills, with experience engaging senior leadership and cross-functional partners.
• Industry Knowledge: Familiarity with the property industry or online marketplaces is a strong advantage.

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