Programmatic Marketing Lead — AI-Driven Campaigns & QA

TDCX Malaysia; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Benefits offered by this job

Medical allowance

Dental

Vision

Bonus and Commission

Job summary

TDCX Malaysia is seeking a senior leader to head the Programmatic Campaign Manager team and Creative Review Ops, driving end-to-end campaign setup, optimization, and reporting while implementing AI-assisted tooling.

You will act as the primary escalation point for clients, oversee reporting pipelines, pacing, and quality checks, and develop training to upskill agents in programmatic platforms and AI tooling.

Qualifications

• 5+ years in performance marketing or AdOps, with leadership experience.
• Strong knowledge of DSPs, MMPs, ad exchanges and mobile ecosystems.
• Experience implementing AI-assisted workflows and QA processes.
• Ability to interpret campaign data, identify risks, and drive optimization.

Responsibilities

• Lead and manage the Programmatic Campaign Manager team and Creative Review Ops.
• Oversee end-to-end campaign setup, optimization, and reporting.
• Implement QA processes and AI-assisted tooling to improve quality.
• Act as primary escalation point for clients and manage daily communications.
• Oversee reporting pipelines, pacing, and data-driven insights for stakeholders.

Skills

Performance marketing

AdOps

Programmatic campaign management

Team leadership

AI tooling

SQL / data analysis

Tools

SQL

APIs

Zapier

n8n

AI tooling platforms

Job description

TDCX Malaysia is seeking a senior leader to head the Programmatic Campaign Manager team and Creative Review Ops, driving end-to-end campaign setup, optimization, and reporting while implementing AI-assisted tooling.

You will act as the primary escalation point for clients, oversee reporting pipelines, pacing, and quality checks, and develop training to upskill agents in programmatic platforms and AI tooling.