Product Marketing Manager_Label/ Material

Brady Corporation Asia Pte Ltd; Simpang Empat; Vor Ort; MYR 120.000 - 180.000; Vollzeit

Zusammenfassung

Brady Corporation Asia Pte Ltd in Malaysia seeks a senior product manager to own market insights, define portfolio strategy and influence roadmaps for labels and materials in Asia. The role requires coordinating with regional teams and global stakeholders to drive growth through VOC-driven initiatives.

You will lead new material NPD, manage pricing, and create compelling marketing collateral while ensuring alignment with regional commercial goals and regulations.

Qualifikationen

• Minimum 5 years in B2B, preferably in product management.
• Experience in business development or sales with product mindset.
• Solid experience in Label or Material business industry.

Aufgaben

• Lead VOC to understand trends, challenges and gaps in materials/labels applications.
• Draft market requirement specifications for unmet local needs.
• Define portfolio strategy and product roadmap proposal, align with regional and global teams.
• Drive priority for customization projects with commercial justification (business case).
• Lead/manage new material NPD from ideation to post-launch follow-up.

Kenntnisse

Product management

Business development

Sales

Technical service

Ausbildung

Bachelor degree in Polymer Materials, Polymer Chemistry, Material Science, or related field

Master’s degree or business management degree

Jobbeschreibung

This person will be the key person to manage product label and material product category to grow revenue and market share in Asia. He (or She) needs to analyze customer/market competition and technology, identify and prioritize customer requirements, influence product roadmap with proper NPD (New Product Development) execution, drive business growth with solid marketing initiatives.

Market research and insights

• Lead VOC (Voice of Customer) to understand industry trends, challenges and gaps in materials/labels applications, identify customer applications/ needs and business opportunities.
• Understand of market competition and price.
• Draft market requirement specifications for unmet local needs.
• Define portfolio strategy and product roadmap proposal, influence/ align with key stakeholders (regional commercial team & global team).
• Drive priority for customization projects with strong commercial justification (business case).
• Lead/ manage new material NPD process (from ideation till post launch follow up), call/ lead committee review meetings to move along the process

New Material Launch & Replication

• Own/ drive new material commercial launch, by coordinating necessary cross team activities (R&D activities, field trials, regulation tests, OP and sales readiness, trainings…) following NPD process.
• Define new materials price positioning_ value based approach.
• Build effective marketing deliverables: application playbook, competition assessment, sales tools, presentations, portfolio lifecycle (phase-in and phase-out) management
• Drive effective replication across the region with clear enablement (where, solid tools and success cases…).
• Post launch monitoring and improvement actions.

Material business management

• Proactively monitor material business performance (Unit/Rev/Margin), propose and drive solid actions like mitigation plans, campaigns, and re-positioning.
• Manage standard product pricing to balance market competitiveness and healthy margins.
• Drive localization initiatives (e.g., local sourcing, local converting) to enhance product cost-competitiveness and speed-to-market in Asia.
• Escalate and lead the resolution of top-quality issues to secure business continuity.
• Proactively engage Global Product Manager (GPM) to align portfolio/ roadmap with solid regional requirements.

Relationships

Internal

• Within region:Regional marketing, Country Sales/ R&D/ Operations, Technical support, Marcoms

External

Other Qualification

Education

University degree (Bachelor) in Polymer Materials, Polymer Chemistry, Material Science, or a related technical field. A Master’s degree or an additional Business Management degree will be an advantage.

Experience required

Minimum 5 year working experience in B2B business from one or more of the following areas:

• Product management (preferred)
• Business development/ Sales role with proven record or Technical service area, with strong desire into a product management role

Industry experience

• Solid experience in the Label or Material business industry.
• Background working within a Supplier (e.g., adhesive/film suppliers) or from a Customer/Converter side
• Strong product and application knowledge in labeling solutions, adhesives, or specialty films.

Languages

Multi/lingual: Fluent in English (both verbal and in writing) and Mandarin