Product Marketing Manager

MKS Instruments, Inc.; Malaysia; On-site; MYR 120,000 - 200,000; Full time

Job summary

MKS Instruments, Inc. in Malaysia is seeking a Product Marketing Manager (Electronic Business) to drive the commercial success of the electronics product portfolio.

You will lead product strategy, pricing, market development, and commercialization initiatives, serving as the technical and commercial expert for your product lines. Collaborating with Sales, R&D, Manufacturing, Supply Chain, and Global Product Management, you will identify market opportunities, develop customer-focused solutions,

Qualifications

• Bachelor's degree in a technical discipline or related field.
• 5+ years in Product Marketing/Management, technical sales, or related roles in electronics/PCB/semiconductor industries.
• Strong understanding of PCB manufacturing, specialty chemicals, or electronic materials.
• Experience with product commercialization, pricing strategy, and business development.
• Excellent analytical, commercial, and strategic thinking; cross-functional leadership.

Responsibilities

• Develop and execute product marketing strategies aligned with regional and global objectives.
• Drive profitable growth through pricing, positioning, and portfolio management.
• Lead market assessments and business case development for new products.
• Collaborate with Sales, Technical Service, R&D, Manufacturing, Supply Chain, and Global Product Management.
• Support product launches, lifecycle management, and commercialization activities.

Skills

Product Marketing

Pricing Strategy

Market Development

Product Lifecycle Management

Cross-functional Leadership

Strategic Thinking

Customer Relationship Management

Communication & Negotiation

Education

Bachelor's degree in Chemistry/Chemical Engineering/Materials Science/Engineering

Job description

**Product Marketing Manager (Electronic Business)** **Reports To:** Business Manager – Electronic Business As a Product Marketing Manager, you will be responsible for driving the commercial success and profitable growth of the assigned electronics product portfolio across Malaysia. You will lead product strategy, pricing, market development, and commercialization initiatives while serving as the technical and commercial expert for your product lines.Working closely with Sales, Technical Service, R&D, Manufacturing, Supply Chain, and Global Product Management, you will identify market opportunities, develop customer-focused solutions, support strategic projects, and execute product lifecycle management to maximize revenue, profitability, and market share.This role combines product management, technical marketing, and customer engagement, requiring strong business acumen, technical expertise, and cross-functional leadership. **A Day in Your Life at MKS-Atotech** As a Product Marketing Manager, you will: * Develop and execute product marketing strategies aligned with regional and global business objectives.* Drive profitable growth through effective product positioning, pricing, and portfolio management.* Monitor market trends, customer investments, industry developments, and competitive activities to identify growth opportunities.* Lead market assessments, customer needs analysis, and business case development for new products and technologies.* Establish and maintain pricing strategies that balance competitiveness with profitability.* Work closely with Sales and Technical Service teams to support key customer opportunities, qualifications, and commercial negotiations.* Serve as the technical and commercial advisor for assigned product lines, providing product expertise to both customers and internal stakeholders.* Lead new product introductions, commercialization activities, and product lifecycle management from concept through market launch.* Collaborate with R&D, Manufacturing, Supply Chain, Quality, and Global Product Management to ensure successful product development and delivery.* Support strategic customer projects by coordinating technical evaluations, product qualifications, and implementation activities.* Prepare business plans, sales forecasts, product performance reviews, and market intelligence reports for management.* Develop marketing materials, product training programs, and customer presentations to strengthen market awareness.* Mentor and provide technical guidance to commercial and technical teams, fostering continuous capability development. **Required Qualifications** * Bachelor's Degree in Chemistry, Chemical Engineering, Materials Science, Engineering, or a related technical discipline.* Minimum 5 years of experience in Product Marketing, Product Management, Technical Sales, Application Engineering, or related roles within the electronics, PCB, semiconductor, specialty chemicals, or surface finishing industries.* Strong understanding of PCB manufacturing processes, specialty chemicals, or electronic materials is highly preferred.* Proven experience in product commercialization, pricing strategy, and business development.* Excellent analytical, commercial, and strategic thinking skills.* Strong communication, presentation, negotiation, and customer relationship management capabilities.* Demonstrated ability to lead cross-functional projects and influence stakeholders across global organizations.* Willingness to travel within the region to support customers and business development activities.