Product Manager - User Notification Control

Bybit; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit in Malaysia is seeking a Product Manager to own the company-wide user engagement platform. You will shape the strategy for Push, Email, SMS, and In-App Messaging and ensure a unified approach across channels, regions, and lifecycle stages.

You will build governance, consent management, and data dashboards, collaborate with Operations, Engineering, Data, Compliance, and Marketing, and drive AI-powered personalization to improve reach and relevance.

Qualifications

• 5+ years of Product Management experience in platform or engagement products.
• Strong understanding of channels: Push, Email, SMS, In-App Messaging.
• Experience with data products, cross-channel attribution, and AB testing.
• Experience with large-scale governance, workflow, permission systems, and rules engines.
• Ability to abstract diverse requirements into scalable product capabilities.
• Analytical thinker who translates data insights into product improvements.
• Strong cross-functional collaboration with Product, Marketing, Growth, Ops, Engineering, Data, and Compliance.
• Familiarity with lifecycle management, personalization, and engagement analytics is preferred.
• Experience in internet platforms, fintech, crypto, e-commerce, or large consumer platforms is preferred.

Responsibilities

• Own the product strategy, roadmap, and iteration of the user engagement platform across Push, Email, SMS, and In-App Messaging.
• Establish a centralized communication calendar and resource management to reduce overlap in user outreach.
• Build preference and consent management to tailor messaging by region, language, lifecycle, behavior, and consent.
• Design governance mechanisms for user communications.
• Lead the engagement platform direction, with dashboards, messaging engines, journeys, and cross-channel control.
• Drive AI-powered personalization: send-time prediction, content generation, and segmentation.
• Coordinate cross-functional resources across Operations, Engineering, Data, Compliance.
• Establish metrics for engagement effectiveness and use data to optimize product.

Skills

Product management

CRM/notification platforms

Data products

AB testing

Cross-functional collaboration

Analytics

Stakeholder management

Lifecycle management

Personalization

Job description

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Responsibilities

• Own the product strategy, roadmap, and continuous iteration of the company-wide user engagement platform, covering channels including Push Notifications, In-App Messaging, Email, and SMS.
• Establish a centralized communication calendar and resource management mechanism to improve visibility across business teams and reduce overlapping, duplicated, or excessive user outreach.
• Build user preference and consent management capabilities to enable differentiated communication based on users’ region, language, lifecycle stage, behavior, preferences, and consent status.
• Design and continuously optimize company-wide user communication governance mechanisms.
• Lead the core product direction of the engagement platform, including unified data dashboards, event-triggered messaging engines, journey orchestration, and cross-channel frequency control.
• Drive the implementation of AI-powered personalization capabilities, including optimal send-time prediction, personalized content generation, and intelligent user segmentation.
• Coordinate cross-functional resources across Operations, Engineering, Data, Compliance, and other stakeholders to enable effective cross-channel collaboration and execution.
• Establish a comprehensive measurement framework for user engagement effectiveness and use data insights to drive continuous product optimization.

Requirements

• 5+ years of Product Management experience, preferably with platform products, CRM, notification platforms, growth platforms, or user engagement products.
• Strong understanding of major user communication channels and related product mechanisms, including Push Notifications, Email, SMS, and In-App Messaging.
• Experience with data products involving cross-channel attribution, user segmentation, and A/B testing.
• Experience with large-scale platform governance, workflow management, permission systems, approval mechanisms, prioritization frameworks, or rules engines.
• Strong platform product mindset, with the ability to abstract diverse business requirements into standardized, scalable, and reusable product capabilities.
• Strong analytical and structured problem-solving skills, with the ability to identify user engagement issues through data and translate insights into product improvements.
• Strong cross-functional collaboration and stakeholder management skills, with experience working across Product, Marketing, Growth, Operations, Engineering, Data, and Compliance teams.
• Familiarity with user lifecycle management, segmentation, personalization, experimentation frameworks, consent management, and engagement analytics is highly preferred.
• Experience in internet platforms, fintech, crypto, e-commerce, social platforms, or other large-scale consumer-facing businesses is preferred.

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

- Study Growth Fund: We support your professional development and continuous learning.

- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.

- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.

- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.

- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.