Product Manager, Growth & GTM (AI-First SaaS)

JustLogin; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

JustLogin in Malaysia seeks an entrepreneurial, AI-first Product Manager to own end-to-end HR SaaS products, from market discovery to go-to-market and revenue growth. You will validate ideas, bring products to market, acquire customers and drive measurable business outcomes using Generative AI as a core enabler.

This role targets a self-driven product entrepreneur who combines product thinking with commercial acumen and hands-on execution in a lean environment.

Qualifications

• Experience in Product Management, Growth, GTM or building and scaling digital products, preferably in B2B SaaS.
• Proven ability to translate customer problems and market opportunities into viable products and commercial outcomes.
• Strong practical experience leveraging Generative AI for market research, marketing, automation, content creation and business productivity.
• Hands‑on understanding of digital marketing, customer acquisition, growth experimentation and SaaS revenue models.
• Strong product development fundamentals, technical aptitude and ability to work closely with software engineers; web prototyping or development experience is advantageous.
• Entrepreneurial, resourceful and highly self‑motivated, with strong analytical, commercial and problem‑solving abilities.
• Excellent communication, stakeholder management and decision‑making skills.
• Experience in HR Tech, early‑stage products or launching products from scratch is an advantage.

Responsibilities

• Own the product lifecycle, from market discovery, ideation and validation to development, launch, growth and continuous improvement.
• Conduct market research, competitive analysis and customer discovery to identify unmet needs, commercial opportunities and product-market fit.
• Define product positioning, requirements and roadmaps; prioritize features based on customer value, market demand and business impact.
• Drive product development alongside technical counterparts, managing priorities, scope, quality and delivery milestones.
• Plan and execute alpha/beta releases, early customer pilots, feedback cycles and product launch readiness.
• Develop and execute GTM strategies covering customer segmentation, positioning, pricing recommendations, distribution, acquisition and adoption.
• Leverage Generative AI, automation and analytics to accelerate market intelligence, marketing content, campaign execution, customer engagement and growth experimentation.
• Independently initiate and execute product launch campaigns, customer acquisition initiatives and market validation experiments.
• Identify opportunities to grow recurring revenue through customer conversion, activation, retention, upselling and product expansion.
• Measure and optimize product performance using acquisition funnels, customer adoption, conversion rates, retention and revenue metrics.
• Continuously experiment with AI-powered tools, channels and workflows to improve speed, marketing effectiveness and commercial outcomes.

Job description

We are looking for an entrepreneurial, AI-first Product Manager to take end-to-end ownership of assigned HR SaaS products — from identifying market opportunities and shaping product direction to driving development, executing go-to-market strategies and accelerating revenue growth.

This role is ideal for a self-driven product entrepreneur who combines product thinking, commercial acumen and hands‑on execution. Working in a lean environment, the individual is expected to independently validate ideas, bring products to market, acquire customers and drive measurable business outcomes, leveraging Generative AI and automation as core enablers.

JOB RESPONSIBILITIES

• Own the product lifecycle, from market discovery, ideation and validation to development, launch, growth and continuous improvement.
• Conduct market research, competitive analysis and customer discovery to identify unmet needs, commercial opportunities and product-market fit.
• Define product positioning, requirements and roadmaps; prioritize features based on customer value, market demand and business impact.
• Drive product development alongside technical counterparts, managing priorities, scope, quality and delivery milestones.
• Plan and execute alpha/beta releases, early customer pilots, feedback cycles and product launch readiness.

AI-Driven Go-to-Market & Revenue Growth

• Develop and execute GTM strategies covering customer segmentation, positioning, pricing recommendations, distribution, acquisition and adoption.
• Leverage Generative AI, automation and analytics to accelerate market intelligence, marketing content, campaign execution, customer engagement and growth experimentation.
• Independently initiate and execute product launch campaigns, customer acquisition initiatives and market validation experiments.
• Identify opportunities to grow recurring revenue through customer conversion, activation, retention, upselling and product expansion.
• Measure and optimize product performance using acquisition funnels, customer adoption, conversion rates, retention and revenue metrics.
• Continuously experiment with AI-powered tools, channels and workflows to improve speed, marketing effectiveness and commercial outcomes.

Entrepreneurial Execution & Stakeholder Management

• Operate with a business‑owner mindset, proactively identifying opportunities and taking initiatives from concept through commercial execution.
• Collaborate with relevant stakeholders to align product priorities, commercial objectives and go-to-market initiatives.
• Make pragmatic decisions, manage competing priorities and deliver results with limited resources and minimal supervision.
• Communicate product strategy, progress, market insights and commercial performance to stakeholders.

Job Requirements:

• Experience in Product Management, Growth, GTM or building and scaling digital products, preferably in B2B SaaS.
• Proven ability to translate customer problems and market opportunities into viable products and commercial outcomes.
• Strong practical experience leveraging Generative AI for market research, marketing, automation, content creation and business productivity.
• Hands‑on understanding of digital marketing, customer acquisition, growth experimentation and SaaS revenue models.
• Strong product development fundamentals, technical aptitude and ability to work closely with software engineers; web prototyping or development experience is advantageous.
• Entrepreneurial, resourceful and highly self‑motivated, with strong analytical, commercial and problem‑solving abilities.
• Excellent communication, stakeholder management and decision‑making skills.
• Experience in HR Tech, early‑stage products or launching products from scratch is an advantage.

What Success Looks Like

• Commercial Growth: Increased product revenue, customer acquisition, conversion and retention.
• Product Success: Validated market opportunities, successful launches and meaningful customer adoption.
• AI-Driven Execution: Faster, scalable and more effective GTM and product workflows powered by AI.
• Entrepreneurial Ownership: Independent execution, continuous experimentation and measurable business impact.