PR Consultant

ROOTS PR; Petaling Jaya; On-site; MYR 54,000 - 90,000; Full time

Job summary

ROOTS PR is seeking a Consultant to support client campaigns across PR, media relations, social media, and influencer engagements. You will collaborate with the team to develop ideas, build relationships, and deliver campaigns that generate conversations and results.

You will work closely with clients to understand objectives, brainstorm ideas, and execute across multiple channels while staying current with media and social trends.

Qualifications

• 2–4 years of experience in PR, communications, social media, influencer marketing or related field.
• Strong writing and client management skills.
• Ability to manage multiple projects in a fast-paced environment.
• Willingness to work across disciplines and execute campaigns.
• Curious and proactive with knowledge of media trends.

Responsibilities

• Develop client and communications strategies and campaign ideas.
• Execute PR and media relations activities, including press materials and media outreach.
• Identify and engage relevant influencers/KOLs aligned with campaign goals.
• Create and publish engaging social media content and manage online communities.

Skills

PR

Communications

Social media

Influencer marketing

Job description

ROOTS & DEX (REX) Group is an integrated marketing agency. Our philosophy is simple - to provide client solutions that are integrated, market-oriented, and results-driven. ROOTS PR provides expertise in Brand & Strategic Communications. We work very closely with our network partners in Digital Marketing (DEX Ventures) and Activation (ROOTS Asia Pacific) to drive the integrated strategies that we develop for our clients.

In a nut shell:

As our Consultant, you'll bring your strengths in communications to support our clients and their campaigns. Depending on your experience, your focus may be in PR & media, social media, or KOL engagement, with opportunities to work across other areas as you grow.

You'll work closely with the team and our clients to develop ideas, build relationships and deliver campaigns that get people talking.

If you're curious, resourceful and enjoy keeping up with what's happening across media, social and culture, we'd love to meet you!

What you'll do:

Client & Communications Strategy:

• Work with clients to understand their objectives and develop relevant communications strategies and campaign ideas.
• Participate in client servicing, brainstorms, presentations and new business pitches.
• Conduct research and identify relevant trends, insights and opportunities.

Media & PR

• Develop and execute PR and media relations activities, including press releases, media pitches and media opportunities.
• Build and maintain relationships with media, influencers and relevant stakeholders.
• Support PR campaigns, events and initiatives from planning through execution.

KOL

• Identify and engage relevant influencers/KOLs based on campaign objectives and brand fit.
• Manage influencer/KOL campaigns, including outreach, coordination, content deliverables and execution.
• Track campaign performance and support reporting and recommendations.

Social Media & Community

• Develop, manage and publish engaging social media content across relevant platforms.
• Monitor online conversations, manage communities and drive meaningful audience engagement.
• Track social performance and identify opportunities to optimize content and engagement.

What we're looking for:

• 2-4 years of experience in PR, communications, social media, influencer marketing or a related field.
• Strong communication, writing and client management skills.
• Comfortable managing multiple projects and working in a fast-paced environment.
• Strategic thinker who is also hands-on and willing to get involved in execution.
• Curious, proactive and up to date with media, social and communications trends.

*You do not need to be an expert in every area. We are particularly interested in candidates who have a strong foundation in one or more communications disciplines and are keen to work across the broader communications landscape!