Operations Executive

Optimum Fit; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

Jora Malaysia is seeking a Sales & Operations Executive for our fitness club in Kuala Lumpur. This hands-on role blends membership sales, personal training sales and daily gym operations to drive revenue and deliver an exceptional member experience.

The ideal candidate has a strong sales track record, superb communication skills and the ability to operate with discipline and attention to detail. Willingness to work shifts and holidays is required.

Qualifications

• Diploma or Bachelor's Degree in Business, Sales, Hospitality, Sports & Fitness Management or a related field is preferred.
• Minimum 2 years of relevant experience in sales, fitness, hospitality, retail, customer service or operations.
• Experience in the fitness industry or wellness sector is strongly preferred.

Responsibilities

• Drive membership and personal training sales to achieve targets.
• Oversee day-to-day gym operations and ensure high standards.
• Deliver excellent member experiences and engage with prospects and members.

Skills

Strong sales

Closing ability

Verbal communication

Written communication

Customer service mindset

Attention to detail

Team-oriented

Proactive

Accountable

Operational discipline

Education

Diploma or Bachelor's Degree in Business, Sales, Hospitality, Sports & Fitness Management or related field

Tools

CRM

POS

Membership management systems

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

We are looking for a highly driven, commercially minded and operationally disciplined Sales & Operations Executive to join our fitness club team.

This is a hands-on role that combines membership sales, personal training sales and day-to-day gym operations. The successful candidate will play a key role in driving revenue, delivering an exceptional member experience and ensuring that the club operates to a consistently high standard.

We are looking for someone who is not simply looking for a sales position, but someone who understands that a successful fitness club requires strong sales performance, operational discipline, excellent customer service and attention to detail.

You will be expected to take ownership of your responsibilities, actively engage with prospects and members, identify opportunities to generate revenue, and ensure that the club is properly operated throughout your assigned shift.

Education & Experience

Diploma or Bachelor's Degree in Business, Sales, Hospitality, Sports & Fitness Management or a related field is preferred.

Minimum 2 years of relevant experience in sales, fitness, hospitality, retail, customer service or operations.

Experience in the fitness industry, gym, health club or wellness sector is strongly preferred.

Proven track record in achieving sales targets is highly advantageous.

Experience in membership sales and/or personal training sales is an advantage.

Willingness to work shifts, weekends and public holidays where required.

Personal Attributes

We are looking for someone who is:

• Driven - motivated by achieving targets and delivering results.

• Accountable - takes ownership rather than waiting to be told what to do.

• Commercially minded - understands that sales and revenue are fundamental to the success of the business.

• Operationally disciplined - follows SOPs and ensures the club is consistently operated to a high standard.

• Member-focused - genuinely cares about creating an excellent member experience.

• Proactive - identifies problems and opportunities before being asked.

• Resilient - able to handle rejection, difficult conversations and challenging sales periods professionally.

• Professional - represents the brand positively at all times.

• Team-oriented - works collaboratively while still taking responsibility for individual performance.

Working Hours

This is a full-time position and will operate on a shift-based schedule in accordance with club operating hours.

The successful candidate must be willing to work:

Opening and closing shifts

Public holidays

Peak operating hours

Events, activations and promotional periods where required

Requirement

About The Role

• We are looking for a highly driven, commercially minded and operationally disciplined Sales & Operations Executive to join our fitness club team.

• This is a hands-on role that combines membership sales, personal training sales and day-to-day gym operations. The successful candidate will play a key role in driving revenue, delivering an exceptional member experience and ensuring that the club operates to a consistently high standard.

• We are looking for someone who is not simply looking for a sales position, but someone who understands that a successful fitness club requires strong sales performance, operational discipline, excellent customer service and attention to detail.

• You will be expected to take ownership of your responsibilities, actively engage with prospects and members, identify opportunities to generate revenue, and ensure that the club is properly operated throughout your assigned shift.

Education & Experience

• Diploma or Bachelor's Degree in Business, Sales, Hospitality, Sports & Fitness Management or a related field is preferred.

• Minimum 2 years of relevant experience in sales, fitness, hospitality, retail, customer service or operations.

• Experience in the fitness industry, gym, health club or wellness sector is strongly preferred.

• Proven track record in achieving sales targets is highly advantageous.

• Experience in membership sales and/or personal training sales is an advantage.

Skills & Competencies

• The ideal candidate should demonstrate:

• Strong sales and closing ability.

• Excellent verbal and written communication skills.

• Strong interpersonal and relationship-building skills.

• Commercial awareness and understanding of revenue generation.

• Excellent customer service mindset.

• Strong organisational and administrative skills.

• Ability to work independently and take ownership.

• Strong attention to detail.

• Ability to manage multiple responsibilities simultaneously.

• Good problem-solving and decision-making skills.

• Professional appearance and communication.

• Strong computer literacy and ability to work with CRM, POS or membership management systems.

• Willingness to work shifts, weekends and public holidays where required.

Personal Attributes

• We are looking for someone who is:

• Driven - motivated by achieving targets and delivering results.

• Accountable - takes ownership rather than waiting to be told what to do.

• Commercially minded - understands that sales and revenue are fundamental to the success of the business.

• Operationally disciplined - follows SOPs and ensures the club is consistently operated to a high standard.

• Member-focused - genuinely cares about creating an excellent member experience.

• Proactive - identifies problems and opportunities before being asked.

• Resilient - able to handle rejection, difficult conversations and challenging sales periods professionally.

• Professional - represents the brand positively at all times.

• Team-oriented - works collaboratively while still taking responsibility for individual performance.

Working Hours

• This is a full-time position and will operate on a shift-based schedule in accordance with club operating hours.

• The successful candidate must be willing to work:

• Opening and closing shifts

• Weekends

• Public holidays

• Peak operating hours

• Events, activations and promotional periods where required

Responsibility

Key Responsibilities

1. Sales

Membership Sales

• Drive new membership sales and achieve monthly and quarterly membership targets.

• Proactively generate new leads through walk-ins, enquiries, calls, WhatsApp, social media, referrals, events and other available channels.

• Conduct professional gym tours and consultations for prospective members.

• Understand prospective members' goals, requirements and objections and recommend the most appropriate membership option.

• Follow up consistently with leads and prospects throughout the sales cycle.

• Maintain a structured follow-up process to maximise conversion opportunities.

• Handle membership enquiries, pricing discussions, objections and negotiations professionally.

• Convert trials, tours and enquiries into paid memberships.

• Identify opportunities for membership upgrades, renewals and additional services.

• Maintain accurate records of leads, prospects, follow-ups, conversions and lost sales.

• Work closely with management to develop and execute sales campaigns and membership promotions.

• Participate in outreach, roadshows, pop-ups, community events and other lead-generation initiatives where required.

Personal Training Sales

• Drive personal training revenue alongside membership sales.

• Introduce suitable personal training solutions to new and existing members.

• Understand members' fitness goals and match them with the appropriate personal trainer or training programme.

• Conduct consultations and assist in converting PT enquiries into packages.

• Follow up with members who have expressed interest in personal training.

• Identify opportunities for PT upselling, package renewals and additional sessions.

• Work closely with the Personal Training team to ensure smooth handovers from sales to service delivery.

• Monitor PT sales performance and contribute towards monthly revenue targets.

Sales Performance

• Consistently achieve or exceed assigned sales KPIs.

• Take ownership of individual sales targets and contribute to overall club revenue targets.

• Monitor personal sales performance and proactively identify areas for improvement.

• Maintain a healthy and active sales pipeline.

• Participate in sales meetings, performance reviews and strategy discussions.

• Provide management with feedback on prospect objections, market conditions, competitor activity and member feedback.

• Continuously improve sales techniques, product knowledge and closing ability.

2. Gym Operations

• The Sales & Operations Executive will also be responsible for ensuring that the gym operates smoothly, safely and professionally during their assigned shifts.