Offline Sales & Roadshow Manager

HUROM LS CO., LTD; Kuala Lumpur; On-site; MYR 89,000 - 156,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Travel opportunities

Job summary

HUROM LS CO., LTD is seeking a Lead for retail business development in Malaysia to drive offline sales growth through roadshows, mall activations and events. You will manage retail partnerships, promoter teams and multi-location campaigns while monitoring performance and ROI.

The role is on-site with travel within Klang Valley and occasional travel to other states; weekends/public holidays may be required with rest days per policy.

Qualifications

• Minimum 4 years of relevant experience in offline retail sales, roadshows, exhibitions, retail distribution or business development.
• Proven hands-on experience independently organising and operating roadshows or mall activations.
• Experience recruiting and managing full-time or part-time sales promoters.
• Experience dealing with electrical appliance retailers, department stores, retail chains or shopping mall management.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Identify and engage potential retail partners.
• Develop distribution opportunities from initial contact to launch.
• Coordinate roadshows, mall activations and events.
• Manage promoter recruitment and schedules.
• Track sales performance and report results.
• Travel within Klang Valley and other Malaysian states.

Skills

English

Chinese

Bahasa Malaysia

Negotiation

Communication

Planning

Problem-solving

Team coordination

Tools

Microsoft Excel

PowerPoint

Job description

Lead retail business development, offline sales growth and event activation for an established Korean premium appliance brand in Malaysia. You will manage retail partnerships, roadshows, mall activations, exhibitions and promoter teams while driving measurable sales performance across multiple locations. The role is based on-site and involves travel within Klang Valley, with occasional travel to other Malaysian states and selected weekend or public holiday work when required, with rest days and compensation arranged according to applicable law and company policy.

Key responsibilities

Identify and approach potential retail partners, including electrical appliance retailers, department stores, shopping malls and specialty stores.

Develop retail distribution opportunities from initial contact and presentations through commercial discussions, onboarding and launch.

Manage relationships with existing retailers, buyers, store managers and retail sales teams.

Coordinate product placement, in-store displays, promotions, product training and retail sales activities.

Monitor sales performance by retail account and identify opportunities to improve sell-through.

Identify and secure suitable roadshow, mall activation, exhibition and consumer event opportunities.

Maintain a rolling monthly roadshow calendar and coordinate multiple simultaneous events.

Manage event applications, venue negotiations, budgets, booth setup, logistics, product displays and manpower arrangements.

Coordinate approximately 15–20 roadshow or activation opportunities per month, depending on the approved business plan and available resources.

Monitor event sales targets, operating costs, customer leads and return on investment.

Conduct post-event analysis and recommend improvements for future events.

Visit event locations regularly to supervise execution and support the sales team.

Source, interview, recruit and coordinate full-time and part-time sales promoters.

Build and maintain a reliable promoter database and backup manpower pool.

Develop promoter schedules and allocate manpower across retail outlets and roadshows.

Conduct product training, sales coaching and performance evaluations.

Monitor attendance, customer engagement, sales conversion, daily sales reports and promoter performance.

Set and monitor sales targets for retail outlets, roadshows and individual promoters.

Track sales, stock movement, lead generation and conversion performance.

Prepare accurate weekly and monthly activity and sales reports.

Identify underperforming locations or activities and implement corrective actions.

Work closely with the Malaysia Branch Head and internal teams to achieve business objectives.

What we're looking for

Minimum 4 years of relevant experience in offline retail sales, roadshows, exhibitions, retail distribution or business development.

Proven hands‑on experience independently organising and operating roadshows or mall activations.

Experience recruiting and managing full‑time or part‑time sales promoters.

Experience dealing with electrical appliance retailers, department stores, retail chains or shopping mall management.

Strong negotiation, communication, planning and problem‑solving skills.

Ability to manage multiple locations, deadlines and stakeholders independently.

Strong ownership, reliability and reporting discipline.

Proficiency in Microsoft Excel, PowerPoint and basic sales reporting.

Ability to travel within Klang Valley and occasionally to other Malaysian states.

Comfortable working on selected weekends or public holidays when required, with rest days and compensation arranged according to applicable law and company policy.

Proficiency in English , Chinese, and Bahasa Malaysia.

Previous experience in premium home appliances, electrical appliances, consumer electronics or lifestyle products is preferred.

Established contacts with retailers, mall operators, exhibition organisers or promoter recruitment networks are preferred.

Experience growing offline sales through measurable commercial activities is preferred.

Competitive salary based on qualifications and experience.

Performance‑based incentives, subject to agreed KPIs and company policy.

EPF, SOCSO and EIS contributions as applicable.

Annual leave, medical leave and public holiday entitlements in accordance with Malaysian employment law.

Approved business travel and event‑related expense claims according to company policy.

Product training and career development opportunities.

Opportunity to take ownership of retail expansion for an established Korean premium appliance brand.