Mobility Marketing Lead: End-to-End Campaigns

Grab; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

Grab Malaysia is seeking an Assistant Marketing Manager - Mobility to independently plan and execute integrated mobility marketing campaigns that grow Grab’s Mobility business in Malaysia. You will collaborate with Operations, Commercial, CRM, Analytics, PR, Product and external agencies to translate objectives into go-to-market campaigns.

You should be self-motivated, handle pressure in a fast-paced environment, and possess a solid understanding of end-to-end marketing strategies, GTM

Qualifications

• 3+ years of marketing experience or related field.
• Experience in mobility/transportation/e-commerce preferred.
• Ability to develop marketing strategies aligned with priorities.
• Strong problem-solving and proactive solutioning.
• Experience with ATL and BTL campaigns and end-to-end campaigns.
• Data-driven with marketing metrics to inform decisions.
• Creative collaboration with design teams for assets.
• Experience with AI-powered marketing tools.

Responsibilities

• Lead end-to-end marketing campaigns: concept, media, GTM, budget, and optimisation.
• Report on campaigns using data and test-and-learn approaches.
• Coordinate with internal/external teams to deliver creative, PR, media buying, and events.
• Drive growth through acquisition and retention plans.

Skills

Marketing strategy

Go-to-market planning

Data-driven marketing

Cross-functional collaboration

Campaign management

Creative mindset

Job description

Grab Malaysia is seeking an Assistant Marketing Manager - Mobility to independently plan and execute integrated mobility marketing campaigns that grow Grab’s Mobility business in Malaysia. You will collaborate with Operations, Commercial, CRM, Analytics, PR, Product and external agencies to translate objectives into go-to-market campaigns.

You should be self-motivated, handle pressure in a fast-paced environment, and possess a solid understanding of end-to-end marketing strategies, GTM