Assistant Marketing Manager, Mobility

Grab; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

Grab Malaysia is seeking an Assistant Marketing Manager - Mobility to independently plan and execute integrated mobility marketing campaigns that grow Grab’s Mobility business in Malaysia. You will collaborate with Operations, Commercial, CRM, Analytics, PR, Product and external agencies to translate objectives into go-to-market campaigns.

You should be self-motivated, handle pressure in a fast-paced environment, and possess a solid understanding of end-to-end marketing strategies, GTM

Qualifications

• 3+ years of marketing experience or related field.
• Experience in mobility/transportation/e-commerce preferred.
• Ability to develop marketing strategies aligned with priorities.
• Strong problem-solving and proactive solutioning.
• Experience with ATL and BTL campaigns and end-to-end campaigns.
• Data-driven with marketing metrics to inform decisions.
• Creative collaboration with design teams for assets.
• Experience with AI-powered marketing tools.

Responsibilities

• Lead end-to-end marketing campaigns: concept, media, GTM, budget, and optimisation.
• Report on campaigns using data and test-and-learn approaches.
• Coordinate with internal/external teams to deliver creative, PR, media buying, and events.
• Drive growth through acquisition and retention plans.

Skills

Marketing strategy

Go-to-market planning

Data-driven marketing

Cross-functional collaboration

Campaign management

Creative mindset

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

The team is responsible for the consumer-oriented marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabPay, GrabFood, GrabMart, and newer additions like Grab Dine Out.

Get to Know the Role

• As the Assistant Marketing Manager - Mobility, you will independently lead the end-to-end planning and execution of integrated mobility marketing campaigns that help grow Grab's Mobility business in Malaysia
• You will work closely with cross-functional teams, including Operations, Commercial, CRM, Analytics, PR, Product, and external agencies. These teams will help translate our goals into applicable, clear Go-To-Marketing (GTM) campaigns.
• To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You have a clear understanding of end-to-end marketing strategies and go-to-market coordination, and can break down complex issues into executable strategies and detailed tactics.
• You will be reporting to the Mobility Marketing Manager, Grab Malaysia

The Critical Tasks You Will Perform

50% Marketing Communications and Go-to-Market Campaign Lead

• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
• Manage reporting across marketing campaigns, using data to lead better campaigns through a test and learn approach.
• Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying, events , for Grab.

30% Lead Marketing Strategy

• Drive business growth across all target segments through acquisition and retention plans that achieve business targets and build long-term user habits.

20% Curate Marketing Insights

• Work with our marketing analytics and consumer research teams to analyse insights into how consumers are using our platform and translate these into campaigns.

What Essential Skills You Will Need

• Minimum 3 years of experience in marketing or any relevant.
• Experience in mobility, transportation, logistics, e-commerce or related industries.
• Commercial understanding to develop marketing strategies in consideration of our priorities
• Problem solving mindset by anticipating challenges and proactively propose solutions.
• Experience with above-the-line (ATL) and below-the-line (BTL) touch points. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer campaigns, driver-partner campaigns)
• Data-driven approach to marketing, using insights and performance metrics to inform decisions and improve campaigns.
• Creative mindset with experience collaborating with creative teams to produce impactful marketing assets.
• Familiarity with AI-powered marketing tools and platforms.