Media Planner

IPG Mediabrands; Petaling Jaya; On-site; MYR 4,500 - 6,500; Full time

Job summary

IPG Mediabrands seeks a Media Planner responsible for planning across multiple channels and expanding media knowledge through training and vendor sessions. You will apply the client’s objectives to media recommendations and ensure alignment with strategy.

You will collaborate with internal teams to deliver excellent client results, monitor campaigns, and stay updated with industry updates and media partner changes. Training will be provided.

Qualifications

• Minimum Bachelor Degree in Mass Communication or related field.
• Good communication and presentation skills.
• Careful and meticulous.
• Self-starter and team player with ability to handle multiple projects.
• Able to work within timelines.
• Confident and able to handle demanding situations; training will be provided.

Responsibilities

• Understand the client’s objectives and advertising strategy.
• Co-develop marketing plans and projects with strategy and tactics.
• Research and analyze data using specialist industry resources.
• Identify target audiences and analyze their media habits.
• Assist budgets and estimating proposed media plans.
• Ensure approved media are executed and consistent.

Skills

Data-driven

Communication

Detail-oriented

Critical thinking

Resilient

Independent

Collaborative

Eager to learn

Education

Bachelor Degree in Mass Communication or related field

Job description

The Media Planner is responsible for the media planning process across multiple channels, and responsible for expanding individual knowledge base, digital skills, and media expertise through attending training, tool sessions, and vendor presentations. This role requires you to have a solid understanding of the client’s business and apply the media recommendation to deliver against the client’s objectives.

Job Responsibilities

• Understand the client’s business objectives and advertising strategy.
• Co-develop marketing plans and projects, including strategy and tactical elements, to drive client’s business goals.
• Undertake research and analyze data using specialist industry resources.
• Identify target audiences and analyze their characteristics, behavior, and media habits.
• Assist the team in preparing budgets and estimating proposed media and communication plans.
• Ensure approved planned media are executed and consistent.
• Optimize the effectiveness of campaigns through constant monitoring of campaign reports and analysis
• Maintain records and prepare periodic reports as may be required on assigned accounts.
• Collaborate with internal teams to ensure excellent client deliverables.
• Keep up to date with the latest updates from media partners.
• Maintain effective communication with media owners, newspapers, magazines, and website owners.
• Familiar with the concept of media planning and implementation across all channels, working with specialized activation teams in areas of Digital, Performance, social media, Outdoor and Activation
• Any additional ad-hoc tasks as assigned by the superior

Job Requirements

• Minimum Bachelor Degree in Mass Communication or any related field.
• Good communication and presentation skills.
• Careful and meticulous.
• A self-starter and a team player with the ability to handle multiple projects simultaneously.
• Able to work within timelines.
• Confident and able to handle demanding situations professionally. Training will be provided.

You’ll thrive in this role if you're:

• Data-driven – Numbers don’t scare you; they guide your decisions.
• A communicator – Whether it’s presenting ideas or collaborating with teams, you know how to get your point across.
• Detail-oriented – You can spot inconsistencies from a mile away.
• A critical thinker – You ask “why” before saying “yes.”
• Resilient – You’re comfortable working in a fast-paced, ever-changing environment.
• Independent, yet collaborative – You can take initiative, but also know when to loop others in.
• Eager to learn – You actively seek out new tools, industry updates, and smarter ways to do things.