Marketing & Social Media Executive

ASEAN RECORDS SDN BHD; Kuala Lumpur; On-site; MYR 42,000 - 60,000; Full time

Job summary

ASEAN Records Sdn Bhd is seeking a Marketing & Social Media Executive in Kuala Lumpur to plan and execute campaigns across digital and traditional channels. You will manage content calendars, monitor engagement, and coordinate with internal teams and external partners to grow audience reach.

The role emphasizes data-driven decision-making, creative content development, and staying updated with industry trends to enhance brand visibility.

Qualifications

• 1–3 years' experience in social media or digital marketing.
• Strong written and verbal communication with attention to detail.
• Ability to analyze metrics and translate data into actionable insights.
• Proficiency with Canva/Adobe Creative Suite and social media management tools.

Responsibilities

• Create and schedule content across platforms.
• Monitor engagement and analytics to optimize campaigns.
• Respond to community interactions professionally and promptly.
• Conduct market research to inform strategy.
• Assist with event-related promotions and cross-team coordination.
• Refine marketing strategies based on performance data to boost visibility and engagement.

Skills

Social media management

Digital marketing

Marketing coordination

Content creation

Education

Diploma in Marketing

Bachelor’s in Marketing/Communications

Tools

Canva

Adobe Creative Suite

Job description

ASEAN Records is dedicated to celebrating outstanding achievements across Southeast Asia, highlighting individuals and organizations that drive creativity, innovation, and social impact. The organization documents and verifies record-breaking events, helping to inspire and connect diverse communities throughout the ASEAN region. By showcasing these accomplishments, ASEAN Records promotes regional pride and collaboration. ASEAN Records Sdn Bhd is officially registered under the Companies Commission of Malaysia (SSM) with reference number 202301047179 (1541093-T). The company is committed to maintaining credibility, transparency, and professionalism in all its recognition activities.

About the role

The Marketing & Social Media Executive is responsible for planning and executing marketing campaigns that promote ASEAN Records' brand, initiatives, and record-breaking events across digital and traditional channels.

Key responsibilities

• Creating and scheduling content
• Monitoring engagement and analytics
• Responding to community interactions in a timely and professional manner
• Conducting market research
• Assisting with event-related promotions
• Coordinating with internal teams and external partners
• Refining marketing strategies based on performance data to increase visibility, audience growth, and stakeholder engagement

What we're looking for

• Proven experience in social media management, digital marketing or marketing coordination, preferably 1-3 years
• Strong knowledge of social media platforms, trends and best practices, with hands‑on experience managing business accounts
• Excellent written and verbal communication skills with exceptional attention to detail
• Creative thinking and the ability to develop innovative content ideas that resonate with target audiences
• Proficiency in content creation tools, graphic design software (such as Adobe Creative Suite or Canva) and social media management platforms
• Strong analytical skills with the ability to interpret social media metrics and translate data into actionable insights
• Experience with social media advertising platforms (Facebook Ads, Instagram Ads, Google Ads) is highly desirable
• A passion for digital marketing and a genuine interest in staying updated with industry developments
• Diploma or Bachelor's degree in Marketing, Communications, Digital Media or a related field is preferred
• Proficiency in English is essential; Mandarin-speaking candidates are strongly encouraged to apply, especially those who are comfortable communicating with Chinese-speaking clients, partners and audiences