Marketing Programs Lead: Township Growth & Launches

Sime Darby Property; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

Sime Darby Property is seeking a Marketing Manager to support BU1 in planning and implementing Township and Product Marketing and Sales plans for Denai Alam, Bukit Jelutong, Elmina East/West and Elmina Business Park. You will work to ensure timely execution of new launches within the budget plan.

You will assist in formulating revenue-driven marketing strategies, monitor campaigns, manage A&P spend, and oversee brand campaigns, events, and social media to raise brand engagement and product

Qualifications

• Bachelor’s in Marketing/Business Management or equivalent.
• Minimum 3 years of relevant working experience.
• Strong marketing and communication skills.

Responsibilities

• Assist the Marketing Manager to formulate marketing & sales strategies to meet revenue, sales and profit targets as per budget plan.
• Assist to develop and monitor rollout of marketing programs and ensure timely execution of launches.
• Monitor A&P expenses and advertising effectiveness to ensure alignment with budget.
• Propose, support, and monitor the execution of brand campaigns for township BU1.
• Plan, coordinate, and execute events to increase brand value and engagement for the townships in BU1.
• Ensure ROI for brand campaigns/events and monitor social media presence for the township and products.
• Research opportunities and trends to improve product marketability and profitability.
• Conduct competitor analysis and monitor competitors’ sales packages and campaigns to stay competitive.
• Attend CCM meetings to input market-driven products and brief agencies to ensure A&P effectiveness.
• Coordinate with Advertising/Media Agencies and Media Owners on briefs up to production; ensure brand guideline compliance.
• Monitor offline and online channels (posters, brochures, Sime Darby Property websites, microsites) and ensure updates.
• Foster cross-department collaboration to achieve company goals.

Education

Bachelor’s in Marketing/Business Management or equivalent

Job description

Sime Darby Property is seeking a Marketing Manager to support BU1 in planning and implementing Township and Product Marketing and Sales plans for Denai Alam, Bukit Jelutong, Elmina East/West and Elmina Business Park. You will work to ensure timely execution of new launches within the budget plan.

You will assist in formulating revenue-driven marketing strategies, monitor campaigns, manage A&P spend, and oversee brand campaigns, events, and social media to raise brand engagement and product