Marketing Operations, Assistant Manager

MyAtlas Digital; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading digital marketing firm is looking for an Assistant Manager of Marketing Operations to oversee project management and drive operational excellence. The role includes optimizing marketing processes, leading SOP development, and enhancing customer experiences through strategic initiatives. Candidates should have 8 to 10 years of managerial experience, preferably with a background in digital marketing and project management. This position offers opportunities for professional growth and cross-functional collaboration.

Benefits

Career growth opportunities

Cross-learning development

Qualifications

• 8 to 10 years of relevant managerial experience in digital marketing.
• In-depth knowledge of CRM systems and industry trends.
• Experience with planning, forecasting, and automation processes.

Responsibilities

• Lead and optimize marketing projects from planning to execution.
• Ensure alignment of campaigns with business objectives.
• Monitor resource allocation and maintain project timelines.

Skills

Digital Marketing

Process Improvement

Project Management

Data-driven Decision Making

Team Development

Stakeholder Alignment

Education

Bachelor’s Degree in Marketing, Business or related field

Job description

Overview

As the Assistant Manager of Marketing Operations, you will lead the development of SOPs, drive process transformation and automation and manage marketing projects from planning through execution. This includes analyzing JIRA projects for resource requirements, ensuring efficient task allocation, and maintaining operational excellence across all marketing initiatives.

Beyond operational leadership, you will also contribute to ideation and improvement initiatives aimed at enhancing customer experience — ensuring that every campaign and system enhancement delivers not only efficiency but also measurable impact to customer satisfaction and engagement.

A core part of your responsibility is to manage resource plans, monitor delivery timelines, and optimize workflows that support both short-term marketing priorities and long-term business growth strategies. You will ensure every project runs seamlessly — on time, on target, and with excellence.

Job Responsibilities

• Spearhead and drive optimization across all marketing contents, onsite and offsite campaigns, ensuring cost-effectiveness and operational excellence.
• Lead SOP development and continuous process transformation to enhance workflow efficiency and marketing delivery standards.
• Plan and manage marketing projects end-to-end — from resource allocation to timeline control — ensuring every initiative is completed on time and within budget.
• Align execution with business objectives, ensuring all operational plans support both short-term performance targets and long-term brand growth.
• Collaborate cross-functionally with Marketing, Creative, and Tech teams to ensure alignment of campaign delivery and system optimization.

Job Requirements

• Preferred Bachelor’s Degree in Marketing, Mass Comm, Media, Business Administration and Project Management.
• In depth Experience in effective Digital Marketing, Planning & Forecasting, Process & Automation, CRM systems, Industry Trends and Project Management.
• Minimum 8 to 10 years of relevant and proven working experience including in managerial or supervisory roles. Industry-specific certifications and/or experience.
• Innovation: Strategic thinking, process improvement, problem-solving, and data-driven decision-making.
• Nurture: Team development, mentorship, collaboration, and relationship management.
• Support: Cross-functional coordination, influencing skills, stakeholder alignment, and clear communication.
• Passion: Proactive mindset, ownership, creativity, and drive for continuous improvement.
• Integrity: Accountability, transparency, trust, and ethical leadership in all deliverables.
• Responsible: Project ownership, resource management, risk awareness, and delivery within timeline & budget.
• Excellence: Execution precision, performance focus, SOP discipline, and commitment to high standards.

Job Highlights

• Cross learning development for marketing operations and technological requirements.
• Fostering learning and development culture (career growth).