Marketing Manager

PET WORLD NUTRITIONS SDN BHD; Shah Alam; On-site; MYR 90,000 - 150,000; Full time

Job summary

PET WORLD NUTRITIONS SDN BHD is seeking an experienced Marketing Manager to lead our confectionery marketing efforts. You will build the brand, understand consumer needs, and develop strategies to drive sales and growth across channels.

This role requires strong leadership, brand management, product marketing, and campaign development experience, plus excellent English and Bahasa Malaysia. You will plan campaigns, manage budgets, mentor the team, and collaborate with Sales, R&D, Production, and

Qualifications

• Degree in Marketing, Business Administration, or related field.
• Minimum 5 years of marketing experience, preferably in FMCG or food industry.
• Experience in brand management, product marketing, and campaign development.
• Good understanding of consumer behaviour and market trends.
• Strong communication, creative, and analytical skills.

Responsibilities

• Develop and execute marketing strategies for confectionery products.
• Understand consumer needs, market trends, and competitor activities.
• Develop brand positioning, marketing plans, and product strategies.
• Plan and manage marketing campaigns across digital, social media, events, and other channels.
• Work closely with Sales, R&D, Production, and Operations teams on new products and promotions.
• Monitor product performance, sales, distribution, and consumer feedback.
• Identify new market and product opportunities.
• Manage marketing budgets and monitor campaign ROI and KPIs.
• Support product launches, exhibitions, events, and promotional activities.
• Ensure consistent brand image and communication across all marketing activities.
• Lead, coach, and manage the marketing team.
• Prepare regular marketing performance reports for management.

Skills

Brand management

Campaign development

Market research

Digital marketing

Team leadership

English proficiency

Bahasa Malaysia proficiency

Communication

Education

Degree in Marketing or related field

Job description

We are looking for an experienced Marketing Manager to lead the marketing activities for our Confectionery business. The role will focus on building the brand, understanding consumer needs, developing effective marketing strategies, and driving sales and business growth.

Key Responsibilities & Duties

• Develop and execute marketing strategies for confectionery products.
• Understand consumer needs, market trends, and competitor activities.
• Develop brand positioning, marketing plans, and product strategies.
• Plan and manage marketing campaigns across digital, social media, events, and other channels.
• Work closely with Sales, R&D, Production, and Operations teams on new products and promotions.
• Monitor product performance, sales, distribution, and consumer feedback.
• Identify new market and product opportunities.
• Manage marketing budgets and monitor campaign ROI and KPIs.
• Support product launches, exhibitions, events, and promotional activities.
• Ensure consistent brand image and communication across all marketing activities.
• Lead, coach, and manage the marketing team.
• Prepare regular marketing performance reports for management.

Requirements

• Degree in Marketing, Business Administration, or related field.
• Minimum 5 years of marketing experience, preferably in the FMCG or food industry.
• Experience in brand management, product marketing, and campaign development.
• Good understanding of consumer behaviour and market trends.
• Strong communication, creative, and analytical skills.
• Good project and team management skills.
• Able to work independently and meet deadlines.
• Good command of English and Bahasa Malaysia.