Marketing Manager

Hiring Resource Solutions; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job description

Regional Marketing and Trade Marketing

• Define the regional marketing strategy as integral part of the regional Business Plan and adapt the central strategies according local specifities.
• Define and implement a country specific PR & Communications plan and event activities.
• Lead and supervise the Trade Marketing Manager concerning the trade marketing plan and activities.

Consumer Marketing

• Define and implement media plans, press and PR activities with assistance of media and PR agencies.
• Collection and evaluation of press clippings and quarterly submission of PR coverage by country.
• Conduct state-of-the-art client events around the region and one major PR event per country.

Reporting and Analyses

• Produce reports to headquarters of monthly consumer marketing activities.
• Analyse sales results and provide specific marketing recommendations (by family, by line, etc.) in conjunction with relevant sales managers.
• Provide the team regularly with competitor benchmarking information (events, actions etc.).

Commercial Support

• Support the General Manager in key account management (e.g. presentations etc.).
• Actively liaise with HQ and North East Asia to ensure efficiency and alignment of marketing activities.

Marketing-related Budgets and Investments

• Manage and control regional and country specific marketing budgets.
• Supervise Trade Marketing Manager in A&P budgets for PoS, Printed Materials (Publications) and Promotional Materials.
• S&D budgets for Marketing Fees and Other Selling Costs.

Industry: Manufacturing
Location: Selangor, Malaysia

Industry: Publishing STM
Location: Jakarta, Indonesia