Marketing Manager

Jaslyn Cakes Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A renowned cake and bakery company in Kuala Lumpur seeks a Marketing Executive to lead marketing strategies and manage digital campaigns. The ideal candidate will have a Bachelor's degree and 2-5 years of experience in marketing, primarily within F&B. Responsibilities include developing content for social media, managing brand perception, and collaborating with various teams to ensure cohesive campaigns. Benefits include EPF, SOCSO, health insurance, and work-life balance.

Benefits

Health Insurance

EPF

Annual Leave

Employee Discount

Work-Life Balance

Qualifications

• Min. 2-5 years of experience in a marketing role, especially in F&B or retail.
• Strong understanding of digital marketing channels and strategies.
• Experience in social media content management and marketing.

Responsibilities

• Develop and execute marketing strategies for brand promotion.
• Lead digital marketing campaigns to drive traffic and engagement.
• Manage content for social media platforms and marketing materials.

Skills

Digital marketing expertise

Content creation skills

Market research and analysis

Fluency in English and Mandarin

Photography/Videography skills

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Photoshop

Adobe Illustrator

Job description

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2-5 years of experience in a marketing role, preferably in F&B, hospitality or retail.
• Proven ability to develop and execute comprehensive marketing strategies that drive brand awareness and customer engagement.
• Strong understanding of digital marketing channels, including social media, email marketing, and search engine optimization (SEO).
• Excellent content creation skills, with the ability to develop engaging and informative content for various platforms.
• Experience conducting market research and analyzing data to identify trends and opportunities.
• Fluency in English and Mandarin, both written and spoken, to effectively communicate with diverse audiences.
• Ability to work onsite at Jaslyn Cakes Mont Kiara / Head Office at Sri Hartamas.
• Demonstrated ability to work collaboratively within a team and manage multiple projects simultaneously.
• Self‑motivated, organized and able to work independently.
• Will be great if experienced in Photography/Videography & familiarity with cafe culture and F&B trends.

Responsibilities

• Develop and execute comprehensive marketing strategies to promote Jaslyn Cakes’ brand, products, and services, aligning with overall business objectives and target audience preferences.
• Lead the creation and implementation of digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and paid advertising, to drive online traffic, engagement, and conversions.
• Manage and curate engaging content for Jaslyn Cakes’ social media platforms, website, and other marketing materials, ensuring brand consistency and relevance to target audiences.
• Oversee brand management activities, including maintaining brand guidelines, ensuring consistent brand messaging across all touchpoints, and monitoring brand perception to enhance brand equity and customer loyalty.
• Collaborate with cross‑functional teams, including operations, culinary, and customer service, to ensure seamless execution of marketing campaigns and initiatives, and to gather feedback for continuous improvement.
• Work closely with the Outlet Manager and Bakers team for menu promotions.
• Support on‑ground marketing activities, pop‑ups and special events.
• Assist with product packaging, printed collateral, and promotional displays.
• Design simple but polished social media visuals, posters, table toppers, EDMs, menu highlights, and event flyers.
• Work primarily with Canva or similar tools; basic Adobe (Photoshop/Illustrator/Lightroom/Premiere) is a plus.

Benefits

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance
• Birthday Leave
• Casual Wear
• Compassionate Leave
• Company Activities
• Employee Discount on company products/services
• Marriage Leave
• Maternity Leave
• Work-Life Balance
• Transportation allowances