Marketing Executive: Launch & Field Promotions Pro

LAKSAMANA USAHA NOODLE PRODUCTS SDN. BHD.; Kepong; On-site; MYR 45,000 - 89,000; Full time

Job summary

Laksamana Usaha Noodle Products Sdn. Bhd. is seeking a Marketing Executive to drive new product launch activities, combining strategy with hands-on tasks such as sampling, event participation, digital content creation, and promoter coordination.

The role requires creativity, adaptability, and strong communication to ensure our products gain maximum visibility and consumer acceptance across campaigns and events in Kuala Lumpur and surrounding areas.

Qualifications

• 1-2 years of experience in new product launch activities.
• Possess a valid GDL driving license.
• Basic cooking skills for food sampling demonstrations.
• Strong communication skills in English and Malay.
• Proficiency in social media management tools, photo/video editing software, and MS Office.
• Willingness to travel and work flexible hours during events and exhibitions.

Responsibilities

• Photo & Video Production: Shoot, edit, and post product photos and promotional videos across digital platforms to enhance brand visibility.
• Social Media Engagement: Manage and reply to customer inquiries, comments, and feedback on social media platforms to build brand trust and loyalty.
• Market Feedback: Collect and report consumer insights from sampling, exhibitions, and social media to improve product positioning.
• Exhibition Participation: Represent the company at food exhibitions, trade shows, and promotional events with professionalism and product knowledge.
• Campaign Support: Assist in executing marketing campaigns, including digital promotions, POS materials, and event coordination.
• Food Truck Operations: Drive and operate the company’s food truck to support promotional roadshows and product launches.
• Food Sampling: Demonstrate simple cooking skills and conduct product sampling sessions to engage consumers and gather feedback.
• Promoter Coordination: Plan, schedule, and oversee promoter-led sampling activities at retail outlets, ensuring consistent brand messaging.

Skills

New product launch

GDL driving license

Social media management

Photo editing

Video editing

MS Office

English and Malay

Tools

Photo editing software

Video editing software

MS Office

Job description

Laksamana Usaha Noodle Products Sdn. Bhd. is seeking a Marketing Executive to drive new product launch activities, combining strategy with hands-on tasks such as sampling, event participation, digital content creation, and promoter coordination.

The role requires creativity, adaptability, and strong communication to ensure our products gain maximum visibility and consumer acceptance across campaigns and events in Kuala Lumpur and surrounding areas.