Marketing Executive

San Miguel Yamamura Woven Products Sdn. Bhd.; Malacca City; On-site; MYR 48,000 - 72,000; Full time

Job summary

San Miguel Yamamura Woven Products Sdn. Bhd. is seeking a creative and analytical marketer to conduct in-depth market research, establish a strategy to reach the target audience, and continually improve marketing processes and outcomes.

The role focuses on identifying audiences, developing strategies, producing campaign content, staying current with trends, and allocating budgets to achieve measurable results.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2–3 years of relevant experience.
• Strong analytical, communication, time-management and creativity skills.
• Experience with social media platforms.

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate budget correctly

Skills

Analytical skills

Communication skills

Time-management

Creativity

Social media experience

Education

Bachelor's degree in marketing or related field

Job description

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate budget correctly

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media