MARKETING & DIGITAL SOCIAL MEDIA MANAGER

H.S.S. CONFECTIONERY FOODSTUFF SDN. BHD.; Kuala Lumpur; In loco; MYR 80.000 - 120.000; Tempo pieno

Descrizione del lavoro

H.S.S. CONFECTIONERY FOODSTUFF SDN. BHD.

is seeking a senior marketing leader to develop and implement comprehensive marketing, branding, and digital strategies aligned with business objectives, brand positioning, and market expansion plans. You will plan annual marketing plans, launch new products, drive seasonal campaigns, manage brand portfolio, conduct market research, and optimize trade marketing with sales to boost visibility and growth.

Descrizione del lavoro

Develop and implement overall marketing, branding, and digital marketing strategies aligned with the company's business objectives, brand positioning, and market expansion plans.

Plan and execute annual marketing plans, new product launches, seasonal promotions, festive campaigns, and brand development initiatives to strengthen brand awareness, market presence, and business growth.

Generate innovative marketing ideas, creative concepts, and visual directions for product naming, packaging design, advertising, promotional materials, and brand development.

Participate in new product development and market positioning by providing insights on product concepts, market trends, consumer preferences, and product marketing strategies.

Manage the company's portfolio of brands and product categories, ensuring consistent brand positioning, visual identity, and marketing communications across all channels.

Conduct market research, competitor analysis, consumer behavior assessments, and industry trend monitoring to identify market opportunities and develop effective marketing strategies.

Develop and execute trade marketing and retail promotional strategies in collaboration with the Sales team, including customer promotions, retail campaigns, product displays, and point-of-sale materials (POSM) to drive product visibility and sales performance.

Collaborate with the Export Sales team to develop market-specific branding, promotional strategies, and marketing materials to support international market expansion.

Oversee the company's social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant digital channels, managing content strategies, publishing schedules, and creative direction to enhance brand visibility and consumer engagement.

Plan, execute, and optimize digital advertising campaigns, influencer collaborations, and online promotional activities while monitoring campaign performance, audience engagement, and budget efficiency.

Work closely with Sales, Product Development, Production, and other relevant departments to ensure effective execution of product launches, marketing campaigns, and promotional activities in line with business objectives.

Coordinate Halal certification applications, renewals, and related documentation, overseeing document collection, updates, validity monitoring, and record control while coordinating with relevant departments to ensure compliance with applicable Halal certification requirements.

Lead and manage the Marketing and Digital Marketing team by establishing objectives, assigning responsibilities, monitoring performance, and overseeing external marketing agencies, creative partners, and service providers.

Develop and manage the overall marketing budget, establish key performance indicators (KPIs), evaluate marketing effectiveness, and submit periodic performance reports and strategic recommendations to management.