Marketing Creative Lead - Monee

Monee; Kuala Lumpur; On-site; MYR 90,000 - 140,000; Full time

Job summary

Monee, a leading digital payments provider in Southeast Asia, is hiring a Creative Lead to elevate creative quality and build a scalable system across channels. You will lead a multidisciplinary team of designers, video editors, and copywriters, ensuring assets are on-brand and delivered with speed.

The role requires an agency or brand background, a strong portfolio, and mastery of Adobe Creative Suite and Figma.

Qualifications

• 7–8 years in agency or brand environments, leading or core team member on integrated work across visual design, video, and copy.
• Strong portfolio showing cross-media creative direction; agency background preferred; award-winning teams a plus.
• Proficiency in Adobe Creative Suite and Figma; design tools experience a bonus.
• Experience with brand systems, templates, processes, and high-volume multi-channel production.
• Excellent copy leadership across banners, CRM or push, social, and video scripts.
• Solid understanding of digital platforms and paid media specs for Meta, TikTok, YouTube, and CRM.
• Experience coaching multidisciplinary teams to align creative with objectives and timelines.
• Strong communication; leadership experience is a plus.
• Fast-paced, decisive, hands-on leadership style with clear direction.

Responsibilities

• Define good looks across visuals, video, and copy; translate into principles, tone of voice, and storytelling guidelines.
• Review and approve day-to-day output to ensure assets are ad-ready and on-brand.
• Maintain a single source of truth for brand and creative guidelines.
• Build a scalable operating system for creative production with templates, workflows, service levels, and quality checks.
• Implement tiered approach prioritizing bespoke work while enabling fast delivery for always-on needs.
• Streamline approvals so routine work is handled within the function.
• Coach designers, video editors, and copywriters to strengthen craft and speed.
• Run structured critiques and learning sessions to raise the bar.
• Foster a collaborative culture with shared ownership and reliable delivery.
• Partner with marketing to align creative with objectives, metrics, and deadlines.
• Convert campaign briefs into actionable creative plans with timelines and checkpoints.
• Aim for a recognizable ShopeePay brand identity across channels.
• Create a creative system delivering quality and speed at scale.
• Build a self-sufficient team that ships first-pass quality with minimal senior oversight.
• Produce campaigns and assets that improve engagement and brand perception.

Skills

Creative direction

Portfolio review

Brand systems

Adobe Creative Suite

Figma

Copy leadership

Cross-functional collaboration

Team coaching

Tools

Adobe Creative Suite

Figma

Job description

Monee is a leading digital payments and financial services provider in Southeast Asia, with a growing presence in Latin America. Its mission is to better the lives of individuals and businesses in the region with financial services through technology.

Monee delivers a comprehensive range of digital financial products and services, including mobile wallets, payment processing, credit, banking, and insurtech. By leveraging technology and strategic partnerships, Monee aims to drive greater digital financial inclusion, convenience, and accessibility for individuals and small businesses across Southeast Asia and Latin America.

Monee is part of Sea Limited, a global technology company.

About the Team

ShopeePay is hiring a Creative Lead to elevate creative quality and install a scalable creative system across all channels in a fast-paced environment. This role suits a hands-on leader who can set direction, move with urgency, and develop a multidisciplinary team across visual design, video, and copy. You will ensure that every asset is aesthetically strong, communicates clearly, earns positive attention, and remains on brand, while meeting quick turnarounds and business priorities.

Job Description

Creative direction and standards

• Define what good looks like across visuals, video, and copy, translating this into clear principles, tone of voice, and storytelling guidelines.
• Review and approve day-to-day output so assets are ad-ready and aligned with platform requirements and brand standards.
• Maintain a single source of truth for brand and creative guidelines.

System and process development

• Build a scalable operating system for creative production with templates, workflows, service levels, and quality checks suited to high velocity.
• Implement a tiered approach that prioritizes bespoke campaign work while enabling fast, plug-and-play delivery for always-on needs.
• Streamline approvals so routine work is handled within the function and only major campaigns require senior escalation.

Team leadership and capability building

• Coach designers, video editors, and copywriters to strengthen craft, judgment, and speed without compromising quality.
• Run structured critiques, learning sessions, and working rituals that raise the bar and keep momentum.
• Foster a collaborative culture that values shared ownership, clear feedback, and reliable delivery.

Cross-functional collaboration

• Partner with the marketing team to align creative with objectives, metrics, and deadlines.
• Convert campaign briefs into actionable creative plans with realistic timelines and clear checkpoints.

Expected Legacy and Impact

• A recognizable, trusted, and friendly ShopeePay brand identity expressed consistently across channels.
• A creative system that delivers both high-quality and fast-turnaround work at scale.
• A confident, self-sufficient team that ships first-pass quality with minimal senior oversight.
• Campaigns and assets that contribute to measurable improvements in engagement, click-through rate, and brand perception.

Requirements

• 7–8 years in agency and or brand environments, leading or serving as a core team member on integrated work across visual design, video, and copy.
• A strong, current portfolio that demonstrates cross-media creative direction and recent digital work; an agency background is required, and experience with award-winning teams or agencies is an advantage.
• Proficiency in Adobe Creative Suite, Figma, or similar design tools will be an advantage..
• Experience working in companies or agencies that operate with strong brand systems, templates, processes, and review frameworks for high-volume, multi-channel production, and the ability to explain these practices clearly and transfer them to the team.
• Excellent copy leadership and tone development, with the ability to guide clarity, persuasion, brevity, and on-brand expression across banners, CRM or push, social, and video scripts.
• Solid understanding of digital platforms and paid media requirements for Meta, TikTok, YouTube, and CRM, including creative specifications and best practices.
• Experience coaching if not collaborating closely with multidisciplinary creatives and marketing, product, and performance teams to align creative with objectives and timelines.
• Strong communication skills are essential. Leadership or supervisory experience is a plus, though not required.
• An operating style suited to fast-paced environments with shifting priorities; structured, decisive, and hands-on, able to show direction as well as articulate it.