Marketing & Communications Manager

Tenby Schools Setia Eco Park; Shah Alam; On-site; MYR 90,000 - 130,000; Full time

Job summary

Tenby Schools Setia Eco Park seeks a Marketing & Communications Manager to lead strategic planning and delivery of marketing and communications, collaborating with Admissions to target enrolments. The role supports the Campus Principal and oversees content, events, media relations and budget management to raise brand awareness and drive student recruitment.

The ideal candidate has a degree or master in Marketing with at least five years in a similar role, strong English communication skills, and

Qualifications

• Degree or masters in marketing or related field.
• Minimum 5 years of work experience in marketing/communications.
• Strong English language skills; Bahasa Malaysia and Mandarin an advantage.

Responsibilities

• Lead strategic marketing and communications planning to boost enrolments.
• Collaborate with Admissions to align recruitment activities.
• Oversee content, media, events and budget management for the school.
• Develop digital and print publications following regional guidelines.
• Represent the school to media; enhance stakeholder engagement.
• Drive brand consistency across channels from awareness to advocacy.

Skills

Marketing

Brand management

Digital marketing

Communication

Content creation

Education

Degree/Master in Marketing

Tools

CMS (WordPress)

SEO

Adobe Creative Suite

Job description

The Marketing & Communications Manager leads on strategic planning and delivery of marketing & communications activity (in collaboration with the Admissions team focusing on student recruitment-led activities) to deliver enrolment and retention targets. The post holder is responsible for supporting the Campus Principal in all matters relating to marketing and communications.

ISP Key Responsibilities

Key responsibility 1: To demonstrate successful planning and execution across marketing and communications

Lead the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities within local competitive environment.

Support the annual target and fee-setting process within the school.

Proactively manage the content, media, event and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.

Produce digital and print publications within schools following regional guidelines, organising photography/videography shoots and design/editorial content where required.

Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools.

Oversee content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience.

Leverage all appropriate content, media and PR opportunities.

Ensure ‘Amazing Learning’ is at the centre of marketing and PR initiatives.

Act as school representative with the media for both proactive and reactive media communications.

Oversee school marketing activities improving alumni, stakeholder, parent, student and staff engagement.

Ensure schools regularly conduct market research.

Help schools to engage stakeholders to complete the yearly surveys with increased completion and advocacy rates.

Help define and consistently communicate schools’ stories, USPs and ‘Wows’.

Share learnings and best practices with Marketing & Admissions teams in other Tenby Schools.

Key responsibility 2: To drive quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets.

Working in collaboration with the Regional team and school, ensure the optimumblend of lead generation activity across digital, event, outreach & partnership and other media channels.

Work closely with the Regional team and Digital agency to ensure the right levels of brand awareness and lead generation activity.

Work in partnership with the Admissions team to assess and oversee the successful execution of Event activity and Outreach & Partnership initiatives.

Build relationships with key Publishers, Influencers and Media Owners to assess and leverage appropriate school opportunities.

Key responsibility 3: To ensure the consistent implementation of Tenby Schools Brand across design and editorial both on and offline.

Own brand guidelines, supporting design and editorial control for a consistent Tenby Schools experience throughout the Marketing cycle from Awareness to Advocacy.

Develop the school narrative, key messages, stories and calls to action across all school communication channels (including Social Channels, Newsletters, EDMs etc) and associated third party media.

Key responsibilities 4: To overtly work to support and deliver ISP’s vision, mission and principles

Work with the schools in ways that help them ensure that all colleagues in the school are working to achieve and demonstrate ISP’s purposes and principles

Work with schools to ensure that all colleagues are actively looking for and implementing ways to communicate leadership of learning around the world.

Ensure that your school’s existing practices are as demonstrably as up-to-date as possible and are based on good evidence.

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Skills, Qualifications and Experience

Educated to Degree/Master level.

Qualification in Marketing, Mass Communication or Business related discipline.

Minimum 5 years work experience in a similar capacity.

Prior experience in the Education industry is an advantage.

Good command of the English language and Bahasa Malaysia, written and oral.

Ability to read, write and converse Mandarin is an advantage.

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

Collaboration.

Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.

Learning & Getting Better.

Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.

Innovation Leadership.

Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.

Outcome driven.

Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.

Resilience.

Can deal with setbacks and challenges calmly and effectively.

Community Focus.

Is committed to meeting and exceeding the needs and expectations of our students and their families.

Integrity & Ethical Management.

Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.

Leading & Inspiring Others.

Supports, encourages and inspires students, colleagues and teams so that they give their best.

Understanding People.

Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation.

Influencing & Communication.

Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.

Agile.

Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.

Strategic, Commercial & Financial Awareness.

Has the ability to apply an understanding of the business and industry to improve effectiveness and profitability.

Planning & Decision Making.

Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.

Diversity & Equity.

Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that support all children and adults to learn and work effectively.

Tenby Schools Group

Tenby Schools is a rapidly expanding group of international and Malaysian private schools in Malaysia. Having started in Ipoh, there are now also Tenby Schools in Penang, Setia Eco Park in Shah Alam, Setia Eco Gardens in Johor Bahru, Setia Ecohill in Semenyih and Tropicana Aman in Kota Kemuning.

Our vision is "A United World At Peace – Through Education" and is shared by all our schools. We are dedicated to bring together students from different cultures and nationalities and educate them to become the global citizens of the future - young people with respect for one another, confidence in themselves and the determination to become outstanding achievers.

HISTORY AND PRESENT

Tenby Schools Ipoh was established in 1960 by British expatriates who wanted their children to receive high-quality education based on the British system. The school started as an expatriate kindergarten that became an international school, Tenby International School (TIS), Ipoh, which later expanded to include a private Malaysian school, Sekolah Tenby. TIS, Ipoh is also the first school in the group to offer the Cambridge International A-Level Programme since 2010, alongside the other curricula on the same campus.

Tenby Schools Penang began life as a local kindergarten and a private school, with Tenby International School (TIS), Penang being established in 2007. In 2011, the school moved into its current location, a purpose-built campus conveniently located in Tanjung Bungah. The school complex is equipped with modern facilities, supported by a strong faculty of teaching staff.

Tenby Schools Setia Eco Park is the first purpose-built school in the group. Located on a 20‑acre site in the award‑winning Setia Eco Park development, the school offers top‑class education from Early Years up to the Sixth Form. Since its establishment in 2008, Tenby Schools Setia Eco Park has become one of the most popular international/private schools in the Klang Valley. The school commenced the Cambridge International A-Level Programme in 2012 for its Sixth Form.

Tenby International School, Setia Eco Gardens in Johor Bahru commenced operation in January 2013, offering an international student‑centred programme for Early Years, Primary and Secondary students.