Marketing Communication Specialist - APAC

Hitachi Vantara Corporation; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global technology firm is seeking a Marketing Communications Specialist - APAC to develop and execute marketing strategies that align with business objectives. The role involves managing marketing materials, customer engagement initiatives, and collaborating with cross-functional teams. Ideal candidates should have a degree in Marketing or a related field and at least 10 years of experience in product marketing or marketing management. Competitive benefits are offered.

Benefits

Employer-sponsored medical plan

Provident Fund

Group insurance benefits

Leave programs

Qualifications

• Minimum of 10 years of experience in product marketing or marketing management.
• Proficiency with marketing automation tools and analytics platforms.
• Strong commitment to understanding customer needs and delivering exceptional value.

Responsibilities

• Create and implement marketing strategies to enhance product awareness.
• Plan and support marketing initiatives and customer engagement programs.
• Track and analyze the return on marketing investment for activities.

Skills

Marketing automation tools

CRM systems

Analytical skills

Verbal communication

Written communication

Education

Degree in Marketing, Business Administration, Communications

Job description

Overview

Hitachi Energy Service is a trusted lifecycle partner, providing customers with secure, sustainable, and innovative service solutions globally. Our Service offerings empower customers and partners to holistically manage the asset lifecycle—from start-of-life (Install & Commission) through services designed to strengthen operational life (Upgrade, Repair & Extend) to end-of-life activities (Replace & Decommission). Designed to adapt to every O&M strategy, services can be procured stand-alone or as part of an EnCompass partnership agreement. Additionally, the net-zero transition begins with the Installed Base and we continue to innovate across our Sustain & Decarbonize category, which includes our made-for sustainability offerings.

The Marketing Communications Specialist - APAC is responsible for developing and executing regional marketing and communication strategies aligned with business objectives for the Business Unit Service, managing the creation of marketing materials, overseeing customer engagement initiatives, and ensuring effective collaboration with cross-functional teams. The role is also responsible for monitoring performance metrics and gathering market insights to drive continuous improvement and brand awareness. The successful candidate will be based in their respective home country (either Singapore or Malaysia).

Responsibilities

• You will create and implement go-to-market marketing, communication, and promotional strategies to enhance awareness and positioning of products and solutions, develop and oversee the HUB marketing and communication plan to meet regional business objectives, ensure alignment with business unit and company strategies, and conduct analysis of competitors\' marketing initiatives to benchmark against market standards to identify strategic opportunities for marketing efforts.

• You will plan, implement, and support marketing and communication initiatives, including customer engagement programs and sales enablement efforts, collaborate closely with teams across the organization, including HUB marketing and sales, application engineering, regional product managers, and global marketing teams, and manage and execute HUB marketing campaigns and customer engagement activities, including the planning and evaluation of regional events.

• You will proactively gather customer feedback, success stories, and application cases to develop external marketing content such as articles, white papers, and communication stories, track and analyze the return on marketing investment (ROMI) for HUB marketing activities, and evaluate the performance of promotional campaigns.

• You will oversee external communications activities, including support with press releases, social media initiatives, events, blogs and the development of marketing collateral.

• You will drive internal communication activities, including town halls, organizational announcements, newsletters, and employee engagement initiatives, support HUBs in obtaining effective marketing materials to present to customers and provide support for their customer engagement initiatives.

• You will be responsible for ensuring compliance with applicable external and internal regulations, procedures, and guidelines.

• Living Hitachi Energy\'s core values of safety and integrity means taking responsibility for your own actions while caring for your colleagues and the business.

Your background

• You hold a degree in Marketing, Business Administration, Communications, or a related field.

• Minimum of 10 years of experience in product marketing or marketing management.

• Proficiency with marketing automation tools, CRM systems, and analytics platforms.

• Proven ability to manage multiple projects simultaneously with a focus on results and deadlines.

• Strong analytical skills with a focus on data-driven decision-making and performance evaluation.

• Excellent verbal and written communication skills with the ability to present complex information clearly and persuasively. Strong commitment to understanding customer needs and delivering exceptional value and service.

Benefits

More about us: At Hitachi Energy, we believe in fostering a collaborative and inclusive work environment. We offer opportunities for growth and development, ensuring our team members can thrive and achieve their career goals. Join us and be part of a company that values innovation, excellence, and teamwork. We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us – in work and out. For this role, depending on grade and experience, we offer the following employee benefits:

• Employer-sponsored medical plan (including dental care and optical).

• Provident Fund

• Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance.

• Hospitalization Insurance.

• Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.).

*Benefits are subject to the respective plan rules.

We can provide more information during the recruitment process.

Accessibility

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.