Marketing Communication Manager - Asia Pacific

Omya Asia Pacific Sdn. Bhd.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Omya Asia Pacific Sdn. Bhd. is seeking a regional marketing communications professional to develop and manage the annual campaign plan across RAP country teams.

You will coordinate content, localization, events and performance measurement, aligning with global guidelines and budgets to drive leads and brand consistency. You will work with regional and country teams, managing external agencies and ensuring timely delivery of campaigns, with a focus on measurable outcomes and continuous

Qualifications

• 4–6 years in marketing communications, preferably B2B international.
• Experience planning, executing and evaluating integrated campaigns.
• Ability to translate priorities into campaign objectives and actions.

Responsibilities

• Develop and maintain regional marketing communications plan.
• Coordinate campaigns across region and country levels.
• Define objectives, audiences, timelines, channels, budgets and success metrics.
• Align regional campaigns with Global Segment Marketers and Marketing Services.
• Manage agencies and external service providers within scope and budget.
• Track campaign performance and lead effectiveness in Salesforce.

Skills

Marketing communications

Campaign planning

CRM (Salesforce)

Cross-functional collaboration

Education

Marketing/Communications degree

Tools

Salesforce

CRM systems

Job description

Key Accountabilities

Develop and maintain the regional marketing communications plan in collaboration with the RAP management team, based on the RAP business strategy, priorities and budget. Translate the plan into an annual portfolio of effective marketing campaigns at region and country levels. Work with country teams and regional functions throughout the full campaign cycle: preparation, execution, follow-up and review. Define campaign objectives, target audiences, responsibilities, timelines, channels, budgets and success measures before implementation. Coordinate relevant messaging, content, graphics and promotional materials. Support country teams with local execution and appropriate localization. Align the regional realization of global marketing campaigns with Global Segment Marketers and Marketing Services, adapting activities to RAP business requirements. Ensure consistent positioning and the application of Omya’s corporate identity, marketing governance and brand guidelines across regional and local activities. Coordinate event planning with regional and country teams. Ensure campaign setup, lead capture, cost tracking and measurement of campaign performance and lead effectiveness. Review results with country teams, RAP Sales and regional management. Translate findings into corrective actions and improvements for future campaigns. Support the review and continuous improvement of RAP country webpages and regional digital touchpoints to ensure relevant, aligned and consistent messaging. Develop and maintain a network of colleagues across RAP to contribute to marketing communications activities. Manage agencies and other external service providers and ensure delivery within the agreed scope, quality, timeline and budget.

Solid line(s) to Head of Marketing Services Dotted line(s) to President Asia Pacific Omya Specialty Materials Number of direct reports n/a Number of total reports n/a Number of dotted line(s) reports n/a

Performance Measures

Approved regional Marketing Communications Plan aligned with RAP business strategy, priorities and budget. Agreed campaigns delivered within scope, timeline and approved budget. Campaign objectives and KPIs defined before implementation. Campaign performance and lead effectiveness measured and reported in Salesforce, including ROI, lead generation, lead processing, opportunities and actual costs. Regular reporting with RAP management, Sales, country teams and relevant global stakeholders (e.g. segment).

Other requirements

Excellent oral and written command of a local language and English Good oral and written command of an additional language is beneficial Up-to 33% travel mostly within Asia Pacific region

Internal contacts

Sales and key account teams, inside sales representatives in Asia Pacific countries Distribution and product management team Local technical teams Global marketing segment teams Global marketing services team Global / regional sustainability teams

External contacts

Customers, prospects, principals and other business partners. Marketing agencies, event organizers, publishers, industry associations.

Education

University degree in Marketing, Communications or other relevant field. Further education or certification in digital marketing is beneficial

Experience

Minimum 4 - 6 years of experience in: Marketing communications, preferably in an international B2B environment. Planning, executing and evaluating integrated campaigns across digital and physical channels. Collaborating with local teams, Sales, business management and global marketing stakeholders. Managing campaign effectiveness and leads in CRM, ideally Salesforce. Knowledge and skills Strong marketing communications and planning skills. Ability to translate business priorities into campaign objectives, actions and measurable outcomes. Sound understanding of integrated campaigns, events, content, digital channels and sales enablement.

About Omya

Omya is a leading global producer of industrial minerals and a worldwide distributor of specialty materials. Our company was founded 140 years ago and remains a privately-owned, independent company headquartered in Switzerland but with offices and plants in more than 50 countries. When you join Omya, you become part of a global team that uses its creativity, expertise and experience to make a difference to people's lives. Thinking of Tomorrow means focusing on the challenges of the future and how we can develop mineral products to solve them. This is a collaborative environment where people work towards common goals, with a common purpose Our purpose, combined with our values of modesty, courtesy, integrity and perseverance, is the foundation of our business. Our values are relevant to our lives, not just our work. All Omya employees, partners and suppliers are bound by a Code of Conduct which reflects our values and guides our behavior.