Marketing Analyst

UpGrowth HR Sdn. Bhd.; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Job summary

UpGrowth HR Sdn. Bhd. in Malaysia is seeking an experienced Data Analyst to build, maintain, and optimize interactive dashboards and reports using Power BI for Marketing, Sales, HR, and Operations.

You will perform data modeling, cleaning, and transformation from sources such as Google Sheets, Excel, and SQL databases, and use Python to automate workflows and forecasting. Strong communication with stakeholders and a detail‑oriented, business‑driven mindset are essential to drive data‑driven

Qualifications

• Bachelor's degree in data-related field.
• 3–5 years of experience as data analyst or similar role.
• Proficient in Power BI and/or Python for analysis and reporting.
• Strong SQL querying skills and relational databases.
• Experience in building and managing KPI dashboards.
• Excellent communication skills with non-technical users.

Responsibilities

• Develop, maintain, and optimize dashboards and reports using Power BI for Marketing, Sales, HR, Ops.
• Model, clean, and transform data from multiple sources (Google Sheets, Excel, SQL databases).
• Use Python (Pandas, NumPy) to automate workflows, analyses, and forecasting models.
• Provide deep-dive analyses and trends to support business decisions and campaigns.
• Collaborate with stakeholders to define metrics, KPIs, and reporting standards.
• Ensure data quality, governance, and consistency across platforms.
• Identify performance gaps and optimization opportunities from internal data.
• Support transition to data-centric operations and train team members as needed.

Skills

Data analysis

Data storytelling

Stakeholder communication

KPI dashboards

Education

Bachelor's degree in Data Science / Statistics / Computer Science

Tools

Power BI

Python

SQL

Job description

JOB RESPONSIBILITIES:

• Develop, maintain, and optimize interactive dashboards and reports using Power BI for various departments (e.g., Marketing, Sales, HR, Ops).

• Perform data modeling, cleaning, and transformation from multiple sources (Google Sheets, Excel, SQL databases, etc.).

• Use Python (Pandas, NumPy, etc.) to automate workflows, data analysis, and forecasting models.

• Provide deep-dive data analysis and trends to support business decisions, campaigns, or operational improvements.

• Collaborate closely with key stakeholders to define metrics, KPIs, and reporting standards across departments.

• Ensure data quality, governance, and consistency across platforms.

• Identify performance gaps, patterns, and optimization opportunities based on internal data.

• Support the company’s transition into data-centric operations, including training or enabling other team members when needed.

JOB REQUIREMENTS:

• Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field.

• Minimum 3–5 years of experience in a data analyst or similar role.

• Proficient in Power BI and/or Python for analysis and reporting.

• Strong understanding of data querying (SQL) and relational databases.

• Experience in building and managing KPI dashboards.

• Excellent communication skills — able to explain insights to non-technical users.

• Highly detail-oriented, analytical, and business-driven mindset.