Manager - Student Recruitment and Experience (PG) & Business Development (B2B)

Taylor's Education Group; Subang Jaya; On-site; MYR 150,000 - 230,000; Full time

Job summary

Taylor’s Education Group in Malaysia is seeking a strategic Manager, Student Recruitment and Experience (Postgraduate) & Business Development (B2B) to lead postgraduate enrolment initiatives and forge government, corporate, and institutional partnerships.

The role drives recruitment targets across Taylor’s University and College markets, devising long-term plans, coordinating events, and building strong external networks to convert opportunities into admissions.

Qualifications

• Bachelor's or Master's degree in Business/Management/Marketing, or related discipline.
• At least 7 years in marketing, promotion and public relations in a target driven sales environment, with 2–3 years in a managerial role.
• Business development and account management experience in the education environment is preferred.
• Experience and network with Government/Corporate Entities would be an added advantage.
• Good command of English, Bahasa Malaysia and Mandarin - both written and spoken.

Responsibilities

• Responsible for sales strategies planning and implementation for the Malaysian market to increase postgraduate enrolment across Taylor’s University College/University.
• Develop and implement innovative business development strategies to market and promote postgraduate programmes to various segments.
• Plan and monitor annual budget for sales events/activities for the academic year.
• Strategize and implement sales and marketing plans for targeted markets and collaborate with Institutional Marketing to maintain updated listings of organisations for materials.

Skills

Strategic planning

Stakeholder engagement

Sales leadership

English

Bahasa Malaysia

Mandarin

Education

Bachelor's or Master’s degree in Business/Management/Marketing

Tools

CRM / Sales tools

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Manager - Student Recruitment and Experience (PG) & Business Development (B2B)

The Manager, Student Recruitment and Experience (Postgraduate) & Business Development (B2B) is responsible for assessing, planning, and developing opportunities, including the development and execution of long-term and annual plans for the recruitment of postgraduate students, in alignment with the goals and targets set by Taylor’s University.

The role is also responsible for driving the Business Development of the Government, Corporate Sponsorship, and Partnership segment of Taylor’s Higher Education, supporting both Taylor’s College and Taylor’s University. He/She is accountable to achieve both segment and team recruitment targets through Government/Corporate entities and other assigned feeder channels.

This includes identifying and cultivating strategic relationships with industry partners, government bodies, and external stakeholders to drive enrolments from the corporate and professional markets.

The manager is accountable for achieving both individual and team targets for postgraduate and corporate-sponsored/partnership enrolments. Additionally, the role supports the achievement of campus-wide sales targets by contributing actively to the student recruitment pipeline (Leads, Contacts, Appointments, Visits, Enrolments, and Registrations) for postgraduate programmes.

Through a combined focus on postgraduate student recruitment and strategic external engagement, this role plays a key part in advancing the enrolment objectives of both Taylor’s University and Taylor’s College.

KEY RESULT AREAS / RESPONSIBILITIES

Responsible for the sales strategies planning and implementation for the Malaysian market with the objective of increasing student enrolment in the various postgraduate programmes at the University College/ University from various segments.

Effectively develop and implement innovative business development strategies to market and promote the postgraduate programmes offered by the University to various segments

Responsible for the planning and monitoring of annual budget for the sales events/activities to be implemented for the academic year.

Strategize and implement sales and marketing plans for the targeted markets to increase the student enrolment and to work very closely with the Institutional Marketing Department to create and maintain up-to-date and accurate listing of organisations to receive updated marketing materials/collaterals

Identify and contact Government and Corporate Entities to make appropriate presentations to promote the courses and programmes offered by the College/University

Provide copies of latest marketing materials/collaterals to clients in Government and Corporate Entities

Establish and maintain effective business relationships with industry, professional bodies, and government/corporate Entities in respect to matters pertaining to the recruitment of students

Plan, implement and participate in all major student recruitment activities which include, but may not be limited to, education fair representations, school visits, Open Days and special events organised to attract potential students

Advise and recommend to the Management, appropriate activities/events, and timing for student recruitment activities and to constantly monitor and provide feedback on response on activities for further improvement via monthly/quarterly/annual report

Support all marketing activities and develop network links to create more awareness of the courses and programmes offered by the College & University

Provide advice to prospective and newly admitted students with regards to the postgraduate programs as well as non-academic matters at the College & University at large

Conduct research on potential markets; gather and analyse competitors’ information and constantly update the market analysis to be on par with the top universities in the region

Maintain current information on trends and developments in the education industry and present recommendations for marketing and promotions of the courses offered by the College & University

Develop annual plans for sales events and student recruitment in collaboration with other staff members in the department

Assist and provide input in the development of marketing and promotional materials in all media to support the marketing activities of the College & University

Undertake any other projects that may be assigned from time to time by the Management of Taylor’s.

JOB SPECIFICATION

MINIMUM ACADEMIC/PROFESSIONAL QUALIFICATION

Bachelor's or Master’s degree in Business/Management/Marketing or related discipline

RELATED EXPERIENCE

At least seven (7) years of working experience in marketing, promotion and public relations in a target driven sales environment, with two to three (2-3) years in managerial role

Business development and account management experience in the education environment is preferred

Experience and network with Government/Corporate Entities would be an added advantage

Good command of English, Bahasa Malaysia and Mandarin - both written and spoken

Excellent communication, interpersonal, planning, and organisational abilities

Ability to work on own initiative

Ability to network and exploit opportunities

Knowledge of marketing strategies, processes, and available resources

Sales goal setting, tracking and review capabilities

Familiar with Sales Tools, Processes and Technological development and management

Familiar with Higher Education products customer profiling and competitor profiling

Knowledge on market insights and research.

COMPETENCIES (BEHAVIOURAL)

Managing performance and risks

Planning and organizing skills

People oriented with warm and cheerful personality