Manager, Marketing

WWF-Malaysia; Petaling Jaya; On-site; MYR 56,000 - 78,000; Full time

Job summary

WWF-Malaysia is seeking a seasoned partnerships and fundraising professional to drive income through corporate collaborations, licensing and campaigns. You will manage end-to-end partnership communications, develop materials, and organize events while negotiating sponsorships and maintaining a healthy pipeline of opportunities.

With a focus on retention and renewal, you will collaborate with the Communications and Marketing team to align brand messaging, deliver compelling storytelling, and

Qualifications

• Graduate with degree in Marketing, Business Admin, Advertising or related fields.
• Professional experience in marketing, fundraising or events is an advantage.
• Minimum five years’ experience in corporate or NGO sector.
• Understanding of commercial practices and multinational business environment is a plus.
• Strong project ownership, attention to detail and organisational skills.

Responsibilities

• Grow and maximize WWF-Malaysia’s income through marketing partnerships and campaigns.
• Manage end-to-end partnership communications, materials, events and activations.
• Lead prospect research, due diligence, proposals and pitches.
• Negotiate partnership agreements and sponsorships.
• Develop retention strategies to renew partnerships and donor support.
• Support other fundraising units via corporate channels and platforms.
• Deliver donor stewardship, reporting and CRM data management.

Skills

Account management

Partnership development

Negotiation

Communication

Education

Bachelor’s degree in Marketing / Business Administration

Tools

CRM software

Job description

• To grow and maximize WWF-Malaysia’s income through commercial and philanthropic activities, including marketing campaigns, licensing, promotions, cause-related marketing, corporate communication campaigns etc. from the corporate sector.
• End-to-end account management for all marketing partnerships including partnership communications, developing materials, organising events and other ad-hoc activities relevant to the partnership/collaboration.
• Lead and manage required processes including but not limited to prospect research, due diligence, proposal development and pitch presentations.
• Negotiate partnership agreements and sponsorship arrangements.
• Develop retention strategy for marketing partnerships with minimal supervision to ensure collaboration renewal and continuous financial support.
• To support other fundraising units i.e. merchandise, face-to-face and digital fundraising leveraging on corporate channels and platforms.
• Achieve annual fundraising and partnership income targets.
• Secure new corporate marketing partnerships and renew existing partnerships.
• Increase corporate donor retention and engagement.
• Develop and execute integrated marketing and fundraising campaigns.
• Strengthen brand visibility through corporate collaborations and public engagement initiatives.
• Build a strong pipeline of prospects and strategic partnership opportunities.
• Deliver high-quality donor stewardship and reporting.
• Ensure accurate CRM management and fundraising reporting.

Major Activities

1) Grow unrestricted corporate funding streams

2) Corporate Fundraising and Business Development

• Design and execute integrated corporate marketing and fundraising campaigns.
• Develop cause-related marketing initiatives with corporate partners.
• Establish and maintain a healthy marketing partnership pipeline and revenue forecast.
• Create campaign concepts, key messages and partnership storytelling materials
• Work closely with the Communications and Marketing team to ensure brand consistency.
• Identify opportunities to leverage partner platforms, customer networks and employee communities.
• Support digital marketing, social media engagement and fundraising promotions.

3) Account Management:

• Manage marketing partnership accounts including preparing quarterly reports, agreements, payment processing, brand and communication, organise meetings etc.
• Lead and manage presentations and proposals and all other correspondence with corporate partners/prospective corporate partners/donors.
• Up keeping of accounts database for active engagement and prospecting.
• Data entry of information related to prospecting, active partners, closed collaborations etc.
• Represent the donor in the proposal development process, ensuring clear communication of donor expectations and requirements.
• Coordinate partnership activations, launches, events and stakeholder engagement activities.
• Develop and maintain a retention calendar to upkeep donor engagement activities.
• Build and maintain strong relationships with decision-makers and senior executives.
• Coordinate all contractual obligations and partnership deliverables.

Specifications

• A graduate preferably with a degree in Marketing, Business Administration, Advertising and Communications, Fundraising, Public Relations or a related field.
• Professional experience in marketing, fundraising and/or event management are an advantage.
• Minimum working experience of five years in the corporate or NGO sector.
• A comprehensive understanding of commercial practices and multinational business environment and GLC is a plus.
• Poses a strong sense of project ownership and attention to detail.
• Excellent account management and organisational skills, responsive and an aptitude for precision.
• Good interpersonal skills, innovative thinking, versatile ability to work in a team and work independently.
• Good understanding of current issues and trends in the corporate and NGO sector.
• Excellent communication, negotiation and diplomatic skills.
• Excellent verbal, writing and presentation skills in English and Bahasa Malaysia.
• Identifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect and Collaboration.

Salary Range

RM5,000 - RM7,000