Manager, International Recruitment

Uniglobaltechnologies; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Heriot-Watt University Malaysia is seeking a Manager, International Recruitment to lead the university's international student recruitment strategy across priority markets. You will drive growth in enrolments through market development, agent management, and data-driven planning in collaboration with the MRAC department.

You will oversee enquiry, application and conversion activities, manage budgets, and build strategic partnerships with overseas schools and agents to expand the university's

Responsibilities

• Lead the international recruitment strategy and market development across priority markets.

Job description

United Kingdom — International Student Market

654K inbound students (2024) +0%

1. India 169K

2. China 152K

4. United States 36K

5. Pakistan 31K

14 international branch campuses in United Kingdom

This employer operates 3 active branch campuses in 3 countries (since 2005)

Job Description The Manager, International Recruitment is responsible for leading the University's international student recruitment strategy and activities across priority global markets. The role will drive growth in international enrolments through strategic market development, agent management, partnership engagement, conversion initiatives, and data-driven recruitment planning. As part of the Marketing, Recruitment, Admissions and Communications (MRAC) Department, the post-holder will provide dedicated leadership and oversight of international student recruitment activities to support Heriot-Watt University Malaysia's strategic goal of increasing international student population. Key Duties and Responsibilities 1. International Recruitment Strategy & Market Development Develop and implement international student recruitment strategies aligned with university enrolment objectives. Identify, evaluate and develop emerging international recruitment markets to diversify student intake. Establish annual recruitment plans and market-specific growth strategies for priority territories. Monitor competitor activities, market trends, visa developments and geopolitical factors affecting international recruitment. Represent the University at international exhibitions, partner events, recruitment fairs, school visits and virtual engagement activities. 2. International Partnerships & Agent Management Lead the appointment, development and performance management of international recruitment agents and representatives. Build strategic partnerships with overseas schools, colleges, pathway providers and government-sponsored organisations. Conduct regular agent training, performance reviews and business planning sessions. Expand and strengthen the University's global recruitment network to maximise market reach and conversion. 3. International Student Recruitment Operations Lead and monitor international recruitment performance against agreed enrolment targets. Manage enquiry, application and conversion activities for international students. Utilise CRM systems to track leads, applications, conversion rates and recruitment effectiveness. Produce regular market intelligence and performance reports for senior management. Ensure recruitment activities comply with University policies and international student regulatory requirements. 4. Marketing & Conversion Work closely with the Marketing & Campaigns team to develop targeted international marketing campaigns. Support the creation of market-specific promotional materials and digital engagement strategies. Develop conversion initiatives to improve application-to-enrolment outcomes. Leverage digital channels, webinars, social media and recruitment technology to engage prospective students. 5. International Student Experience & Stakeholder Engagement Collaborate with Admissions, Student Services and Academic Schools to ensure a seamless student journey from enquiry to enrolment. Support initiatives that enhance the international student experience and strengthen student conversion. Act as a key liaison between external recruitment partners and internal stakeholders. 6. Team Leadership & Performance Management Lead, coach and develop the International Recruitment team. Set performance objectives and KPIs aligned with enrolment targets. Foster a high-performance, customer-focused and results-oriented culture. Manage recruitment budgets and ensure effective utilisation of resources. All HWUM staff endeavours will embody our shared values of: Inspire, Collaborate, Belong, and Celebrate. Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post and its general responsibilities. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.