Manager - HLISB (ASB Product)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Hong Leong Bank Berhad in Malaysia seeks an experienced Product Manager to own the ASB product line P&L, optimize pricing, and align strategy with Shariah and margin targets.

You will lead end-to-end product lifecycle with Agile and design thinking, improve digital channels, and collaborate with financing, distribution, and marketing teams to boost sales throughput and portfolio performance.

Qualifications

• Must have experience in ASB Product.
• Minimum 5 years of experience in Product Management, Business Development, or Secured/Retail Financing (Mortgage/ASB Financing), preferably from banking institutions.

Responsibilities

• Take full ownership of the ASB product line profit and loss (P&L), managing net interest margins (NIM), yield optimization, fee income, product unit economics, and cost structures to meet targets.
• Develop and execute product strategies and dynamic pricing models aligned with value center targets and Shariah principles.
• Oversee end-to-end product lifecycle from ideation to launch using Agile (Scrum, Kanban) and design thinking to optimize digital channels and reduce customer acquisition costs.
• Own and coordinate the Instalment Revision Exercise, integrating ASB financing into the Mortgage Instalment Revision Exercise program for cost synergies and portfolio efficiency.
• Partner with HLISB Financing-i, PFS Unsecured Lending, distribution networks, and marketing to optimize sales throughput and campaign ROI.
• Perform deep-dive portfolio analytics, track metrics (P&L impact, adoption, revenue, usage), and benchmark against competitors using Amplitude or Mixpanel.
• Incorporate customer feedback, predictive analytics, and FinTech trends to introduce high-margin digital features and ensure compliance with SOPs, regulations, privacy, and Shariah governance.
• Lead and mentor Assistant Product Managers, driving an agile, P&L-focused culture and coordinating sprint execution.

Skills

Product management

P&L management

Pricing strategy

Agile methodologies

Design thinking

Product analytics

Stakeholder management

FinTech trends

Education

Bachelor’s Degree

PSPO certification

Tools

Amplitude

Mixpanel

Job description

Functional (job responsibilities)

• Take full ownership of the ASB product line profit and loss (P&L), managing net interest margins (NIM), yield optimization, fee income, product unit economics, and operational cost structures to meet financial targets.
• Develop and execute product strategies and dynamic pricing models aligned with value center targets, Shariah principles, and balance sheet/margin objectives.
• Oversee the end-to-end product lifecycle from ideation to launch, applying Agile frameworks (Scrum, Kanban) and design thinking to optimize digital channels and lower customer acquisition costs.
• Fully own, coordinate, and execute the Instalment Revision Exercise, seamlessly integrating ASB financing into the broader Mortgage Instalment Revision Exercise program to drive cost synergies and portfolio efficiency.
• Partner closely with HLISB Financing-i, PFS Unsecured Lending, distribution networks (including branch networks and distribution teams), and marketing to optimize sales throughput, conversion, and campaign ROI.
• Perform deep-dive portfolio analytics, metric tracking (P&L impact, adoption rates, revenue contribution, usage frequency), and competitor benchmarking using product analytics tools (e.g., Amplitude, Mixpanel) to maximize lifetime value.
• Integrate continuous customer feedback, user testing, predictive analytics, and emerging FinTech trends (e.g., AI, cloud computing) to introduce high-margin digital product features.
• Ensure all policies, pricing documentation, and operational workflows strictly comply with Bank SOPs, financial regulations, data privacy laws, security standards, and the Shariah Governance Framework.

Managerial (team/group responsibilities)

• Lead and guide Assistant Product Managers (APMs), fostering an agile, P&L-oriented culture while managing sprint execution and product backlogs.
• Act as a self-starter equipped to resolve complex financial or operational challenges and execute data-driven decisions under tight timelines.
• Provide continuous product and sales strategy training to frontline distribution networks, sales teams, and operational stakeholders.

Organizational (organizational responsibilities)

• Foster an environment of continuous experimentation (e.g., A/B testing) and process improvement across cross-functional matrix teams.
• Exhibit dynamic, multi-tasking capabilities and intellectual curiosity while aligning multi-disciplinary teams toward overall financial and business targets.

Education/Qualification

• Relevant Bachelor’s Degree or equivalent professional qualification.
• Professional Scrum Product Owner (PSPO) certification (or commitment to complete upcoming cohort training).

Experience

• Must have experience in ASB Product.
• Minimum 5 years of experience in Product Management, Business Development, or Secured/Retail Financing (Mortgage/ASB Financing), preferably from banking institutions.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.