MANAGER, DIGITAL MARKETING

solarax sdn bhd; Ipoh; On-site; MYR 70,000 - 130,000; Full time

Job summary

solarax sdn bhd is seeking a Digital Marketing Manager to lead the strategy for the Marketing & Sales department in Ipoh, Malaysia. You will steer digital campaigns to boost brand and product awareness, drive conversions, and nurture customer engagement.

You will leverage market data, consumer insights and competitive intelligence to identify opportunities and optimize campaigns across SEO, web, mobile and social platforms.

Qualifications

• Bachelor’s degree or equivalent in Marketing and Communications or related fields.
• Minimum 6 years of experience in digital advertising and new media.
• Experience in solar industry is an added advantage.
• Proven expertise in advertising, marketing and communications.
• Demonstrated collaborative problem-solving skills.
• Experience delivering digital marketing campaigns for brands.

Responsibilities

• Oversee the digital marketing strategy of the Marketing & Sales department.
• Develop creative strategy and campaigns across digital platforms to drive awareness, conversion and retention.
• Use data, insights and competitive intelligence to identify market opportunities.
• Oversee execution and delivery of digital marketing plans.
• Leverage innovative digital initiatives across SEO, web, mobile and social media.
• Control marketing spend and measure results.
• Recommend new media and platforms for reach and engagement.

Skills

Digital marketing

SEO

Social media

Campaign management

Marketing analytics

Brand strategy

Communication

Education

Bachelor’s degree in Marketing or Communications

Job description

Oversee the digital marketing strategy of the Marketing & Sales department.

Develop creative strategy and marketing campaigns surrounding the digital platforms to drive brand and product awareness; conversion and upsell; retention and continuous customer engagement.

Utilize market and customer data, consumer research and insights, and competitive intelligence to identify new opportunities and needs in the market to support and grow existing and new efforts that will drive increased presence, engagement and conversion.

In charge in overseeing the overall execution and delivery of digital marketing plans

Use innovation and creativity in digital marketing initiatives across platforms, including but not limited to SEO, web, mobile and social media.

Ensure effective control of marketing spend and corresponding results and returns.

Recommend the appropriate new media, digital platforms or social media sites to ensure optimal reach and engagement of relevant audiences for new and existing products and services

Requirements:

Bachelor’s degree or equivalent or better qualification in Marketing and Communications or related fields,

Minimum 6 years of experience in advertising industry specialising in digital and new media space.

Experience in solar industry is an added advantages.

Demonstrable expertise/experience in the advertising, marketing and communications related fields.

Proven experience as a collaborative, dynamic problem solver.

Have experience working in digital marketing and executed successful campaigns for brands

Work location: Ipoh

What can I earn as a Digital Marketing Manager