Manager, CorpComms & Branding - Financial Services

Randstad Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Randstad Malaysia is seeking a strategic Manager, Corporate Communications and Branding to lead end-to-end corporate communications, PR, and brand architecture for a premier financial services group in Malaysia.

The role reports to senior management and drives high-impact brand strategies, crisis communications, media engagement, and multi-channel campaigns to elevate corporate reputation among institutional and retail segments. Strong English and Bahasa Malaysia skills are required.

Qualifications

• Bachelor’s Degree in Mass Communication, Public Relations, Marketing, Journalism, or a related field.
• 7+ years of progressive experience in corporate communications, PR, and brand strategy within the financial services, wealth management, or investment sectors.
• In-depth knowledge of financial regulatory standards (SC, FIMM, BNM) and investment products.
• Exceptional executive presence, communication, and storytelling skills in English and Bahasa Malaysia.

Responsibilities

• Formulate and lead annual corporate branding and communications strategies aligned with business growth.
• Champion brand governance and corporate identity standards across the organization and partnerships.
• Direct high-profile campaigns for fund launches, announcements, and market insights for institutional and retail segments.
• Lead strategic media relations and serve as communications advisor for C-suite executives.
• Formulate crisis communication protocols and lead communications during incidents with Legal and Compliance teams.
• Oversee CSR and ESG initiatives, ensuring impactful community engagement and reporting.
• Manage department budget, measure ROI, and deliver performance insights for the executive committee and board.
• Collaborate cross-functionally to ensure message consistency and seamless execution.

Skills

Corporate communications

Public relations

Brand strategy

Crisis communications

Media relations

Budget management

Stakeholder engagement

Education

Bachelor's degree

Job description

Manager, Corporate Communications and Branding - Financial Services

About the Company

Our client is a premier financial services and investment management group in Malaysia, recognized for its comprehensive portfolio solutions, strong governance, and market-leading expertise in asset management.

About the Role

We are looking for a strategic Manager, Corporate Communications and Branding to lead the end-to-end communication, P.R., and brand architecture for the firm. Reporting to senior management, this role will drive high-impact brand strategies, lead crisis communications, oversee senior stakeholder and media engagement, and manage multi-channel campaigns to elevate overall corporate reputation.

Key Responsibilities

• Formulate and lead annual corporate branding and communications strategies that align with broader business growth objectives.
• Champion brand governance and corporate identity standards across the organization, subsidiaries, and external partnerships.
• Direct high-profile communication campaigns for major fund launches, corporate announcements, and market insight initiatives targeting institutional and retail segments.
• Lead strategic media relations, draft key media statements, and serve as the main communications advisor for C-suite executives during official engagements.
• Formulate crisis communication protocols and serve as the communications lead during sensitive or critical incidents in coordination with Legal and Compliance teams.
• Oversee the strategy and execution of CSR and ESG-focused initiatives, ensuring impactful community engagement and reporting.
• Manage the department budget, measure marketing ROI, and deliver high-level performance insights for executive committee and board reporting.
• Collaborate cross-functionally across marketing, business development, and division units to ensure message consistency and seamless initiative execution.

Requirements

• Bachelor’s Degree in Mass Communication, Public Relations, Marketing, Journalism, or a related field.
• 7+ years of progressive experience in corporate communications, P.R., and brand strategy within the financial services, wealth management, or investment sectors.
• In-depth knowledge of financial regulatory standards (SC, FIMM, BNM) and investment products.
• Exceptional executive presence, communication, and storytelling skills in both English and Bahasa Malaysia.
• Demonstrated track record in managing corporate P.R. crises, strategic media relationships, and multi-channel campaigns.
• Strong commercial acumen, leadership capability, and budget management skills.

skills

no additional skills required

qualifications

no additional qualifications required

education

Bachelor Degree